02. Custom Report: métricas e dimensões
Baseado na versão v1beta da API
Dimensões (365)
| Campo | Tipo | Descrição |
|---|---|---|
| Achievement ID (achievementid) | text | The achievement ID in a game for an event. Populated by the event parameter `achievement_id`.Campos incompatíveis (15) |
| Ad format (adformat) | text | Describes the way ads looked and where they were located. Typical formats include `Interstitial`, `Banner`, `Rewarded`, and `Native advanced`.Campos incompatíveis (15) |
| Ad source (adsourcename) | text | The source network that served the ad. Typical sources include `AdMob Network`, `Liftoff`, `Facebook Audience Network`, and `Mediated house ads`.Campos incompatíveis (15) |
| Ad unit (adunitname) | text | The name you chose to describe this Ad unit. Ad units are containers you place in your apps to show ads to users.Campos incompatíveis (15) |
| Age (useragebracket) | text | User age brackets.Campos incompatíveis (221) |
| App version (appversion) | text | The app's versionName (Android) or short bundle version (iOS).Campos incompatíveis (15) |
| Audience ID (audienceid) | text | The numeric identifier of an Audience. Users are reported in the audiences to which they belonged during the report's date range. Current user behavior does not affect historical audience membership in reports.Campos incompatíveis (15) |
| Audience name (audiencename) | text | The given name of an Audience. Users are reported in the audiences to which they belonged during the report's date range. Current user behavior does not affect historical audience membership in reports.Campos incompatíveis (15) |
| Audience resource name (audienceresourcename) | text | The resource name of this audience. Resource names contain both collection & resource identifiers to uniquely identify a resource; to learn more, see [Resource names](//google.aip.dev/122).Campos incompatíveis (15) |
| Browser (browser) | text | The browsers used to view your website.Campos incompatíveis (15) |
| Campaign (campaignname) | text | The name of the marketing campaign. Present only for key events. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.Campos incompatíveis (74) |
| Campaign ID (campaignid) | text | The identifier of the marketing campaign. Present only for key events. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.Campos incompatíveis (74) |
| Character (character) | text | The player character in a game for an event. Populated by the event parameter `character`.Campos incompatíveis (15) |
| City (city) | text | The city from which the user activity originated.Campos incompatíveis (15) |
| City ID (cityid) | text | The geographic ID of the city from which the user activity originated, derived from their IP address.Campos incompatíveis (15) |
| CM360 account ID (cm360accountid) | text | The CM360 Account ID that led to the key event. Identifies the CM360 Account.Campos incompatíveis (74) |
| CM360 account name (cm360accountname) | text | The CM360 Account Name that led to the key event. A CM360 account consists of advertisers, sites, campaigns, and user profiles.Campos incompatíveis (74) |
| CM360 advertiser ID (cm360advertiserid) | text | The CM360 Advertiser ID that led to the key event. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings.Campos incompatíveis (74) |
| CM360 advertiser name (cm360advertisername) | text | The CM360 Advertiser Name that led to the key event. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings.Campos incompatíveis (74) |
| CM360 campaign ID (cm360campaignid) | text | The CM360 Campaign ID that led to the key event. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties.Campos incompatíveis (74) |
| CM360 campaign name (cm360campaignname) | text | The CM360 Campaign Name that led to the key event. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties.Campos incompatíveis (74) |
| CM360 creative format (cm360creativeformat) | text | The CM360 Creative Format that led to the key event. CM360 creative formats are also referred to as creative types.Campos incompatíveis (74) |
| CM360 creative ID (cm360creativeid) | text | The CM360 Creative ID that led to the key event. Identifies a CM360 creative.Campos incompatíveis (74) |
| CM360 creative name (cm360creativename) | text | The CM360 Creative Name that led to the key event. The name given to a CM360 creative.Campos incompatíveis (74) |
| CM360 creative type (cm360creativetype) | text | The CM360 Creative Type that led to the key event. A category of CM360 creatives like 'Display' or 'Tracking'. To learn more, see [manage creatives](https://support.google.com/campaignmanager/answer/3068258)Campos incompatíveis (74) |
| CM360 creative type ID (cm360creativetypeid) | text | The CM360 Creative Type ID that led to the key event. Identifies a CM360 creative type.Campos incompatíveis (74) |
| CM360 creative version (cm360creativeversion) | text | The CM360 Creative Version that led to the key event. The version number helps you keep track of multiple versions of your creative in your reports. If you upload a new asset to an existing creative, the version number is increased by one.Campos incompatíveis (74) |
| CM360 medium (cm360medium) | text | The CM360 Medium that led to the key event. The CM360 medium is also referred to as the placement cost structure.Campos incompatíveis (74) |
| CM360 placement cost structure (cm360placementcoststructure) | text | The CM360 Placement Cost Structure that led to the key event. Placement cost structures regulate how media cost will be calculated. For example 'CPM'.Campos incompatíveis (74) |
| CM360 placement ID (cm360placementid) | text | The CM360 Placement ID that led to the key event. Identifies a CM360 placement. A placement is the part of a website where your ad appears.Campos incompatíveis (74) |
| CM360 placement name (cm360placementname) | text | The CM360 Placement Name that led to the key event. The given name for a CM360 placement. A placement is the part of a website where your ad appears.Campos incompatíveis (74) |
| CM360 rendering ID (cm360renderingid) | text | The CM360 Rendering ID that led to the key event. Identifies a CM360 creative.Campos incompatíveis (74) |
| CM360 site ID (cm360siteid) | text | The CM360 Site ID that led to the key event. Identifies a CM360 site.Campos incompatíveis (74) |
| CM360 site name (cm360sitename) | text | The CM360 Site Name that led to the key event. The CM360 Site name from which the ad space was purchased.Campos incompatíveis (74) |
| CM360 source (cm360source) | text | The CM360 Source that led to the key event. The CM360 source is also referred to as the site name.Campos incompatíveis (74) |
| CM360 source / medium (cm360sourcemedium) | text | The CM360 Source Medium that led to the key event. A combination of the source and medium.Campos incompatíveis (74) |
| Comparison (comparison) | text | Comparisons enable you to evaluate subsets of your data side by side. For report requests, the comparisons column is automatically added to the response. For pivot report requests, the requested dimension must be used. |
| Content group (contentgroup) | text | A category that applies to items of published content. Populated by the event parameter `content_group`.Campos incompatíveis (15) |
| Content ID (contentid) | text | The identifier of the selected content. Populated by the event parameter `content_id`.Campos incompatíveis (15) |
| Content type (contenttype) | text | The category of the selected content. Populated by the event parameter `content_type`.Campos incompatíveis (15) |
| Continent (continent) | text | The continent from which the user activity originated. For example, `Americas` or `Asia`.Campos incompatíveis (15) |
| Continent ID (continentid) | text | The geographic ID of the continent from which the user activity originated, derived from their IP address.Campos incompatíveis (15) |
| Country (country) | text | País de origem da atividade do usuário, derivado do endereço IP; valores em inglês (ex.: Brazil, United States, Portugal); `(not set)` quando indeterminado.Campos incompatíveis (11) |
| Country ID (countryid) | text | The geographic ID of the country from which the user activity originated, derived from their IP address. Formatted according to ISO 3166-1 alpha-2 standard.Campos incompatíveis (15) |
| Currency (currencycode) | text | The local currency code (based on ISO 4217 standard) of the eCommerce event. For example, `USD` or `GBP`. Currency is specified in tagging by the `currency` parameter. Businesses that transact in more than one currency can specify a local currency code when sending eCommerce events to Analytics, and this dimension shows those currencies. To Learn more, See [Currency reference](https://support.google.com/analytics/answer/9796179).Campos incompatíveis (15) |
| Date (date) | date | Data do evento no formato YYYYMMDD (ex.: 20260513); grão diário, no fuso horário da property. Distinta de `yearMonth`, que é o grão mensal (YYYYMM).Campos incompatíveis (11) |
| Date + hour (YYYYMMDDHH) (datehour) | timestamp | The combined values of date and hour formatted as YYYYMMDDHH.Campos incompatíveis (15) |
| Date hour and minute (datehourminute) | timestamp | The combined values of date, hour, and minute formatted as YYYYMMDDHHMM.Campos incompatíveis (21) |
| Day (day) | text | The day of the month, a two-digit number from 01 to 31.Campos incompatíveis (11) |
| Day of week (dayofweek) | text | The integer day of the week. It returns values in the range 0 to 6 with Sunday as the first day of the week.Campos incompatíveis (11) |
| Day of week name (dayofweekname) | text | The day of the week in English. This dimension has values such as Sunday or Monday.Campos incompatíveis (11) |
| Default channel group (defaultchannelgroup) | text | The key event's default channel group is based primarily on source and medium. An enumeration which includes `Direct`, `Organic Search`, `Paid Social`, `Organic Social`, `Email`, `Affiliates`, `Referral`, `Paid Search`, `Video`, and `Display`.Campos incompatíveis (71) |
| Device (mobiledevicemarketingname) | text | The branded device name (examples: Galaxy S10 or P30 Pro).Campos incompatíveis (15) |
| Device brand (mobiledevicebranding) | text | Manufacturer or branded name (examples: Samsung, HTC, Verizon, T-Mobile).Campos incompatíveis (15) |
| Device category (devicecategory) | text | Tipo de dispositivo. Valores: desktop, mobile, tablet (e, mais raramente, smart tv).Campos incompatíveis (11) |
| Device model (devicemodel) | text | The mobile device model (example: iPhone 10,6).Campos incompatíveis (15) |
| DV360 advertiser ID (dv360advertiserid) | text | The DV360 Advertiser ID that led to the key event. Identifies the DV360 advertiser.Campos incompatíveis (74) |
| DV360 advertiser name (dv360advertisername) | text | The DV360 Advertiser Name that led to the key event. DV360 advertisers represent real-life businesses that run advertising campaigns.Campos incompatíveis (74) |
| DV360 campaign ID (dv360campaignid) | text | The DV360 Campaign ID that led to the key event. Identifies the DV360 campaign.Campos incompatíveis (74) |
| DV360 campaign name (dv360campaignname) | text | The DV360 Campaign Name that led to the key event. DV360 campaigns group together related insertion orders with a common business goal.Campos incompatíveis (74) |
| DV360 creative format (dv360creativeformat) | text | The DV360 Creative Format that led to the key event. Also referred to as the creative type. For example, expandable, video, or native.Campos incompatíveis (74) |
| DV360 creative ID (dv360creativeid) | text | The DV360 Creative ID that led to the key event. Identifies the DV360 creative.Campos incompatíveis (74) |
| DV360 creative name (dv360creativename) | text | The DV360 Creative Name that led to the key event. The name given to a DV360 creative.Campos incompatíveis (74) |
| DV360 exchange ID (dv360exchangeid) | text | The DV360 Exchange ID that led to the key event. Identifies the DV360 exchange.Campos incompatíveis (74) |
| DV360 exchange name (dv360exchangename) | text | The DV360 Exchange Name that led to the key event. The DV360 ad exchange involved in the ad click. To learn more, see [managing exchanges](https://support.google.com/displayvideo/answer/9230278).Campos incompatíveis (74) |
| DV360 insertion order ID (dv360insertionorderid) | text | The DV360 Insertion Order ID that led to the key event. Identifies the DV360 insertion order.Campos incompatíveis (74) |
| DV360 insertion order name (dv360insertionordername) | text | The DV360 Insertion Order Name that led to the key event. A DV360 insertion order contains a set of line items that are related to the same advertising campaign.Campos incompatíveis (74) |
| DV360 line item ID (dv360lineitemid) | text | The DV360 Line Item ID that led to the key event. Identifies the DV360 line item.Campos incompatíveis (74) |
| DV360 line item name (dv360lineitemname) | text | The DV360 Line Item Name that led to the key event. A DV360 line item bids on impressions and serves creatives to inventory sources.Campos incompatíveis (74) |
| DV360 medium (dv360medium) | text | The DV360 Medium that led to the key event. The billable outcome of the insertion order. For example, `cpm`.Campos incompatíveis (74) |
| DV360 partner ID (dv360partnerid) | text | The DV360 Partner ID that led to the key event. Identifies the DV360 partner.Campos incompatíveis (74) |
| DV360 partner name (dv360partnername) | text | The DV360 Partner Name that led to the key event. DV360 partners represent agencies, trading desks, or large individual advertisers.Campos incompatíveis (74) |
| DV360 source (dv360source) | text | The DV360 Source that led to the key event. The DV360 site name where your ad was displayed.Campos incompatíveis (74) |
| DV360 source / medium (dv360sourcemedium) | text | The DV360 Source Medium that led to the key event. A combination of the source and medium.Campos incompatíveis (74) |
| Event name (eventname) | text | Nome do evento registrado (valores reais observados: `page_view`, `session_start`, `first_visit`, `user_engagement`, `view_item`, `add_to_cart`, `view_cart`, `purchase`, `scroll`, `search`).Campos incompatíveis (15) |
| File extension (fileextension) | text | The extension of the downloaded file (for example, `pdf` or `txt`). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `file_extension`.Campos incompatíveis (15) |
| File name (filename) | text | The page path of the downloaded file (for example, `/menus/dinner-menu.pdf`). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `file_name`.Campos incompatíveis (15) |
| First session date (firstsessiondate) | text | The date the user's first session occurred, formatted as YYYYMMDD.Campos incompatíveis (15) |
| First user campaign (firstusercampaignname) | text | Name of the marketing campaign that first acquired the user. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.Campos incompatíveis (12) |
| First user campaign ID (firstusercampaignid) | text | Identifier of the marketing campaign that first acquired the user. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.Campos incompatíveis (12) |
| First user CM360 account ID (firstusercm360accountid) | text | The CM360 Account ID that originally acquired the user. Identifies the CM360 account.Campos incompatíveis (12) |
| First user CM360 account name (firstusercm360accountname) | text | The CM360 Account Name that originally acquired the user. A CM360 account consists of advertisers, sites, campaigns, and user profiles.Campos incompatíveis (12) |
| First user CM360 advertiser ID (firstusercm360advertiserid) | text | The CM360 Advertiser ID that originally acquired the user. Identifies the CM360 advertiser.Campos incompatíveis (12) |
| First user CM360 advertiser name (firstusercm360advertisername) | text | The CM360 Advertiser Name that originally acquired the user. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings.Campos incompatíveis (12) |
| First user CM360 campaign ID (firstusercm360campaignid) | text | The CM360 Campaign ID that originally acquired the user. Identifies the CM360 campaign.Campos incompatíveis (12) |
| First user CM360 campaign name (firstusercm360campaignname) | text | The CM360 Campaign Name that originally acquired the user. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties.Campos incompatíveis (12) |
| First user CM360 creative format (firstusercm360creativeformat) | text | The CM360 Creative Format that originally acquired the user. CM360 creative formats are also referred to as creative types.Campos incompatíveis (12) |
| First user CM360 creative ID (firstusercm360creativeid) | text | The CM360 Creative ID that originally acquired the user. Identifies a CM360 creative.Campos incompatíveis (12) |
| First user CM360 creative name (firstusercm360creativename) | text | The CM360 Creative Name that originally acquired the user. The name given to a CM360 creative.Campos incompatíveis (12) |
| First user CM360 creative type (firstusercm360creativetype) | text | The CM360 Creative Type that originally acquired the user. A category of CM360 creatives like 'Display' or 'Tracking'. To learn more, see [manage creatives](https://support.google.com/campaignmanager/answer/3068258)Campos incompatíveis (12) |
| First user CM360 creative type ID (firstusercm360creativetypeid) | text | The CM360 Creative Type ID that originally acquired the user. Identifies a CM360 creative type.Campos incompatíveis (12) |
| First user CM360 creative version (firstusercm360creativeversion) | text | The CM360 Creative Version that originally acquired the user. The version number helps you keep track of multiple versions of your creative in your reports. If you upload a new asset to an existing creative, the version number is increased by one.Campos incompatíveis (12) |
| First user CM360 medium (firstusercm360medium) | text | The CM360 Medium that originally acquired the user. The CM360 medium is also referred to as the placement cost structure.Campos incompatíveis (12) |
| First user CM360 placement cost structure (firstusercm360placementcoststructure) | text | The CM360 Placement Cost Structure that originally acquired the user. Placement cost structures regulate how media cost will be calculated. For example 'CPM'.Campos incompatíveis (12) |
| First user CM360 placement ID (firstusercm360placementid) | text | The CM360 Placement ID that originally acquired the user. Identifies a CM360 placement. A placement is the part of a website where your ad appears.Campos incompatíveis (12) |
| First user CM360 placement name (firstusercm360placementname) | text | The CM360 Placement Name that originally acquired the user. The given name for a CM360 placement. A placement is the part of a website where your ad appears.Campos incompatíveis (12) |
| First user CM360 rendering ID (firstusercm360renderingid) | text | The CM360 Rendering ID that originally acquired the user. Identifies a CM360 creative.Campos incompatíveis (12) |
| First user CM360 site ID (firstusercm360siteid) | text | The CM360 Site ID that originally acquired the user. Identifies a CM360 site.Campos incompatíveis (12) |
| First user CM360 site name (firstusercm360sitename) | text | The CM360 Site Name that originally acquired the user. The CM360 Site name from which the ad space was purchased.Campos incompatíveis (12) |
| First user CM360 source (firstusercm360source) | text | The CM360 Source that originally acquired the user. The CM360 source is also referred to as the site name.Campos incompatíveis (12) |
| First user CM360 source / medium (firstusercm360sourcemedium) | text | The CM360 Source Medium that originally acquired the user. A combination of the source and medium.Campos incompatíveis (12) |
| First user default channel group (firstuserdefaultchannelgroup) | text | The default channel group that first acquired the user. Default channel group is based primarily on source and medium. An enumeration which includes `Direct`, `Organic Search`, `Paid Social`, `Organic Social`, `Email`, `Affiliates`, `Referral`, `Paid Search`, `Video`, and `Display`.Campos incompatíveis (9) |
| First user DV360 advertiser ID (firstuserdv360advertiserid) | text | The DV360 Advertiser ID that originally acquired the user. Identifies the DV360 advertiser.Campos incompatíveis (12) |
| First user DV360 advertiser name (firstuserdv360advertisername) | text | The DV360 Advertiser Name that originally acquired the user. DV360 advertisers represent real-life businesses that run advertising campaigns.Campos incompatíveis (12) |
| First user DV360 campaign ID (firstuserdv360campaignid) | text | The DV360 Campaign ID that originally acquired the user. Identifies the DV360 campaign.Campos incompatíveis (12) |
| First user DV360 campaign name (firstuserdv360campaignname) | text | The DV360 Campaign Name that originally acquired the user. DV360 campaigns group together related insertion orders with a common business goal.Campos incompatíveis (12) |
| First user DV360 creative format (firstuserdv360creativeformat) | text | The DV360 Creative Format that originally acquired the user. Also referred to as the creative type. For example, expandable, video, or native.Campos incompatíveis (12) |
| First user DV360 creative ID (firstuserdv360creativeid) | text | The DV360 Creative ID that originally acquired the user. Identifies the DV360 creative.Campos incompatíveis (12) |
| First user DV360 creative name (firstuserdv360creativename) | text | The DV360 Creative Name that originally acquired the user. The name given to a DV360 creative.Campos incompatíveis (12) |
| First user DV360 exchange ID (firstuserdv360exchangeid) | text | The DV360 Exchange ID that originally acquired the user. Identifies the DV360 exchange.Campos incompatíveis (12) |
| First user DV360 exchange name (firstuserdv360exchangename) | text | The DV360 Exchange Name that originally acquired the user. The DV360 ad exchange involved in the ad click. To learn more, see [managing exchanges](https://support.google.com/displayvideo/answer/9230278).Campos incompatíveis (12) |
| First user DV360 insertion order ID (firstuserdv360insertionorderid) | text | The DV360 Insertion Order ID that originally acquired the user. Identifies the DV360 insertion order.Campos incompatíveis (12) |
| First user DV360 insertion order name (firstuserdv360insertionordername) | text | The DV360 Insertion Order Name that originally acquired the user. A DV360 insertion order contains a set of line items that are related to the same advertising campaign.Campos incompatíveis (12) |
| First user DV360 line item ID (firstuserdv360lineitemid) | text | The DV360 Line Item ID that originally acquired the user. Identifies the DV360 line item.Campos incompatíveis (12) |
| First user DV360 line item name (firstuserdv360lineitemname) | text | The DV360 Line Item Name that originally acquired the user. A DV360 line item bids on impressions and serves creatives to inventory sources.Campos incompatíveis (12) |
| First user DV360 medium (firstuserdv360medium) | text | The DV360 Medium that originally acquired the user. The billable outcome of the insertion order. For example, `cpm`.Campos incompatíveis (12) |
| First user DV360 partner ID (firstuserdv360partnerid) | text | The DV360 Partner ID that originally acquired the user. Identifies the DV360 partner.Campos incompatíveis (12) |
| First user DV360 partner name (firstuserdv360partnername) | text | The DV360 Partner Name that originally acquired the user. DV360 partners represent agencies, trading desks, or large individual advertisers.Campos incompatíveis (12) |
| First user DV360 source (firstuserdv360source) | text | The DV360 Source that originally acquired the user. The DV360 site name where your ad was displayed.Campos incompatíveis (12) |
| First user DV360 source / medium (firstuserdv360sourcemedium) | text | The DV360 Source Medium that originally acquired the user. A combination of the source and medium.Campos incompatíveis (12) |
| First user Google Ads account name (firstusergoogleadsaccountname) | text | The Account name from Google Ads that first acquired the user.Campos incompatíveis (9) |
| First user Google Ads ad group ID (firstusergoogleadsadgroupid) | text | The Ad Group Id in Google Ads that first acquired the user.Campos incompatíveis (9) |
| First user Google Ads ad group name (firstusergoogleadsadgroupname) | text | The Ad Group Name in Google Ads that first acquired the user.Campos incompatíveis (9) |
| First user Google Ads ad network type (firstusergoogleadsadnetworktype) | text | The advertising network that first acquired the user. An enumeration which includes `Google search`, `Search partners`, `Google Display Network`, `Youtube Search`, `Youtube Videos`, `Cross-network`, `Social`, and `(universal campaign)`.Campos incompatíveis (9) |
| First user Google Ads campaign (firstusergoogleadscampaignname) | text | Name of the Google Ads marketing campaign that first acquired the user.Campos incompatíveis (9) |
| First user Google Ads campaign ID (firstusergoogleadscampaignid) | text | Identifier of the Google Ads marketing campaign that first acquired the user.Campos incompatíveis (9) |
| First user Google Ads campaign type (firstusergoogleadscampaigntype) | text | The campaign type of the Google Ads campaign that first acquired the user. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Demand Gen, App, Smart, Hotel, Local, and Performance Max. To learn more, see [Choose the right campaign type](https://support.google.com/google-ads/answer/2567043).Campos incompatíveis (9) |
| First user Google Ads creative ID (firstusergoogleadscreativeid) | text | The ID of the Google Ads creative that first acquired the user. Creative IDs identify individual ads.Campos incompatíveis (9) |
| First user Google Ads customer ID (firstusergoogleadscustomerid) | text | The Customer ID from Google Ads that first acquired the user. Customer IDs in Google Ads uniquely identify Google Ads accounts.Campos incompatíveis (9) |
| First user Google Ads keyword text (firstusergoogleadskeyword) | text | First user Google Ads keyword text | The matched keyword that first acquired the user. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see [Keywords: Definition](https://support.google.com/google-ads/answer/6323).Campos incompatíveis (9) |
| First user Google Ads query (firstusergoogleadsquery) | text | The search query that first acquired the user.Campos incompatíveis (9) |
| First user manual ad content (firstusermanualadcontent) | text | The ad content that first acquired the user. Populated by the utm_content parameter.Campos incompatíveis (18) |
| First user manual campaign ID (firstusermanualcampaignid) | text | The manual Campaign ID that originally acquired the user. Identifies the manual campaign. Populated by `utm_id` URL parameter.Campos incompatíveis (12) |
| First user manual campaign name (firstusermanualcampaignname) | text | The manual Campaign Name that originally acquired the user. The name of the manual campaign. Populated by `utm_campaign` URL parameter. To learn more, see [Collect campaign data with custom URLs](https://support.google.com/analytics/answer/10917952).Campos incompatíveis (12) |
| First user manual creative format (firstusermanualcreativeformat) | text | The manual Creative Format that originally acquired the user. Identifies the creative format used in the ad. Populated by `utm_creative_format` URL parameter.Campos incompatíveis (12) |
| First user manual marketing tactic (firstusermanualmarketingtactic) | text | The manual Marketing Tactic that originally acquired the user. The targeting criteria applied to a campaign. For example, remarketing or prospecting. Populated by `utm_marketing_tactic` URL parameter.Campos incompatíveis (12) |
| First user manual medium (firstusermanualmedium) | text | The manual Medium that originally acquired the user. The marketing medium used in the referral. For example, `cpc`. Populated by `utm_medium` URL parameter.Campos incompatíveis (12) |
| First user manual source (firstusermanualsource) | text | The manual Source that originally acquired the user. The referrer. Populated by `utm_source` URL parameter.Campos incompatíveis (12) |
| First user manual source / medium (firstusermanualsourcemedium) | text | The manual Source Medium that originally acquired the user. A combination of the source and medium.Campos incompatíveis (12) |
| First user manual source platform (firstusermanualsourceplatform) | text | The manual Source Platform that originally acquired the user. The platform responsible for directing traffic to a given Analytics property. Populated by `utm_source_platform` URL parameter.Campos incompatíveis (12) |
| First user manual term (firstusermanualterm) | text | The term that first acquired the user. Populated by the utm_term parameter.Campos incompatíveis (18) |
| First user medium (firstusermedium) | text | The medium that first acquired the user to your website or app.Campos incompatíveis (12) |
| First user primary channel group (firstuserprimarychannelgroup) | text | The primary channel group that originally acquired a user. Primary channel groups are the channel groups used in standard reports in Google Analytics and serve as an active record of your property's data in alignment with channel grouping over time. To learn more, see [Custom channel groups](https://support.google.com/analytics/answer/13051316).Campos incompatíveis (12) |
| First user SA360 ad group ID (firstusersa360adgroupid) | text | The SA360 Ad Group ID that originally acquired the user. Identifies the SA360 ad group.Campos incompatíveis (9) |
| First user SA360 ad group name (firstusersa360adgroupname) | text | The SA360 Ad Group Name that originally acquired the user. SA360 Ad groups contain ads and keywords that relate to each other.Campos incompatíveis (12) |
| First user SA360 campaign (firstusersa360campaignname) | text | The SA360 Campaign Name that originally acquired the user. A SA360 campaign lets you organize your ads and define a goal for your advertising.Campos incompatíveis (12) |
| First user SA360 campaign ID (firstusersa360campaignid) | text | The SA360 Campaign ID that originally acquired the user. Identifies the SA360 campaign.Campos incompatíveis (12) |
| First user SA360 creative format (firstusersa360creativeformat) | text | The SA360 Creative Format that originally acquired the user. The creative format is the specific layout or design of the advertisement used in a campaign.Campos incompatíveis (12) |
| First user SA360 engine account ID (firstusersa360engineaccountid) | text | The SA360 Engine Account ID that originally acquired the user. Identifies the SA360 engine account.Campos incompatíveis (12) |
| First user SA360 engine account name (firstusersa360engineaccountname) | text | The SA360 Engine Account Name that originally acquired the user. A SA360 engine account contains campaigns, ad groups, and other items from an advertising account.Campos incompatíveis (12) |
| First user SA360 engine account type (firstusersa360engineaccounttype) | text | The SA360 Engine Account Type that originally acquired the user. The type of engine used by the search engine account.Campos incompatíveis (12) |
| First user SA360 keyword text (firstusersa360keywordtext) | text | The SA360 Keyword Text that originally acquired the user. The keywords that matched the search query.Campos incompatíveis (12) |
| First user SA360 manager account ID (firstusersa360manageraccountid) | text | The SA360 Manager Account ID that originally acquired the user. Identifies the SA360 manager account.Campos incompatíveis (12) |
| First user SA360 manager account name (firstusersa360manageraccountname) | text | The SA360 Manager Account Name that originally acquired the user. The top level of the Search Ads 360 account hierarchy and is used for administration and reporting across the lower-level sub-manager and client accounts.Campos incompatíveis (12) |
| First user SA360 medium (firstusersa360medium) | text | The SA360 Medium that originally acquired the user. The payment mode used in ad buying. For example, `cpc`.Campos incompatíveis (12) |
| First user SA360 query (firstusersa360query) | text | The SA360 Query that originally acquired the user. The search query typed by the user.Campos incompatíveis (12) |
| First user SA360 source (firstusersa360source) | text | The SA360 Source that originally acquired the user. The search query happened on this site.Campos incompatíveis (12) |
| First user SA360 source / medium (firstusersa360sourcemedium) | text | The SA360 Source Medium that originally acquired the user. A combination of the source and medium.Campos incompatíveis (12) |
| First user source (firstusersource) | text | The source that first acquired the user to your website or app.Campos incompatíveis (12) |
| First user source / medium (firstusersourcemedium) | text | The combined values of the dimensions `firstUserSource` and `firstUserMedium`.Campos incompatíveis (12) |
| First user source platform (firstusersourceplatform) | text | The source platform that first acquired the user. Don't depend on this field returning `Manual` for traffic that uses UTMs; this field will update from returning `Manual` to returning `(not set)` for an upcoming feature launch.Campos incompatíveis (9) |
| Full page URL (fullpageurl) | text | The hostname, page path, and query string for web pages visited; for example, the `fullPageUrl` portion of `https://www.example.com/store/contact-us?query_string=true` is `www.example.com/store/contact-us?query_string=true`.Campos incompatíveis (15) |
| Gender (usergender) | text | User gender.Campos incompatíveis (221) |
| Google Ads account name (googleadsaccountname) | text | The Account name from Google Ads for the campaign that led to the key event. Corresponds to `customer.descriptive_name` in the Google Ads API.Campos incompatíveis (71) |
| Google Ads ad group ID (googleadsadgroupid) | text | The Google Ads ad group ID attributed to the key event.Campos incompatíveis (71) |
| Google Ads ad group name (googleadsadgroupname) | text | The ad group name attributed to the key event.Campos incompatíveis (71) |
| Google Ads ad network type (googleadsadnetworktype) | text | The advertising network type of the key event. An enumeration which includes `Google search`, `Search partners`, `Google Display Network`, `Youtube Search`, `Youtube Videos`, `Cross-network`, `Social`, and `(universal campaign)`.Campos incompatíveis (71) |
| Google Ads campaign (googleadscampaignname) | text | The campaign name for the Google Ads campaign attributed to the key event.Campos incompatíveis (71) |
| Google Ads campaign ID (googleadscampaignid) | text | The campaign ID for the Google Ads campaign attributed to the key event.Campos incompatíveis (71) |
| Google Ads campaign type (googleadscampaigntype) | text | The campaign type for the Google Ads campaign attributed to the key event. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Demand Gen, App, Smart, Hotel, Local, and Performance Max. To learn more, see [Choose the right campaign type](https://support.google.com/google-ads/answer/2567043).Campos incompatíveis (71) |
| Google Ads creative ID (googleadscreativeid) | text | The ID of the Google Ads creative attributed to the key event. Creative IDs identify individual ads.Campos incompatíveis (71) |
| Google Ads customer ID (googleadscustomerid) | text | The Customer ID from Google Ads for the campaign that led to key event. Customer IDs in Google Ads uniquely identify Google Ads accounts.Campos incompatíveis (71) |
| Google Ads keyword text (googleadskeyword) | text | The matched keyword that led to the key event. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see [Keywords: Definition](https://support.google.com/google-ads/answer/6323).Campos incompatíveis (71) |
| Google Ads query (googleadsquery) | text | The search query that led to the key event.Campos incompatíveis (71) |
| Group ID (groupid) | text | The player group ID in a game for an event. Populated by the event parameter `group_id`.Campos incompatíveis (15) |
| Hostname (hostname) | text | Includes the subdomain and domain names of a URL; for example, the Host Name of www.example.com/contact.html is www.example.com.Campos incompatíveis (15) |
| Hour (hour) | text | The two-digit hour of the day that the event was logged. This dimension ranges from 0-23 and is reported in your property's timezone.Campos incompatíveis (15) |
| Interests (brandinginterest) | text | Interests demonstrated by users who are higher in the shopping funnel. Users can be counted in multiple interest categories. For example, `Shoppers`, `Lifestyles & Hobbies/Pet Lovers`, or `Travel/Travel Buffs/Beachbound Travelers`.Campos incompatíveis (221) |
| Is key event (iskeyevent) | text | The string `true` if the event is a key event. Marking an event as a key event affects reports from time of creation. It doesn't change historic data. You can mark any event as key in Google Analytics, and some events (such as `first_open` or `purchase`) are marked as key events by default.Campos incompatíveis (15) |
| ISO week of ISO year (isoyearisoweek) | text | The combined values of isoWeek and isoYear. Example values include 201652 & 201701.Campos incompatíveis (11) |
| ISO week of the year (isoweek) | text | ISO week number, where each week starts on Monday. For details, see http://en.wikipedia.org/wiki/ISO_week_date. Example values include 01, 02, & 53.Campos incompatíveis (11) |
| ISO year (isoyear) | text | The ISO year of the event. For details, see http://en.wikipedia.org/wiki/ISO_week_date. Example values include 2022 & 2023.Campos incompatíveis (11) |
| Item affiliation (itemaffiliation) | text | The name or code of the affiliate (partner/vendor; if any) associated with an individual item. Populated by the `affiliation` item parameter.Campos incompatíveis (143) |
| Item brand (itembrand) | text | Brand name of the item.Campos incompatíveis (143) |
| Item category (itemcategory) | text | Categoria hierárquica em que o item é classificado no catálogo de e-commerce (ex.: em `Vestuário/Masculino/Verão/Camisetas`, a categoria é `Vestuário`).Campos incompatíveis (143) |
| Item category 2 (itemcategory2) | text | The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Mens is the item category 2.Campos incompatíveis (143) |
| Item category 3 (itemcategory3) | text | The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Summer is the item category 3.Campos incompatíveis (143) |
| Item category 4 (itemcategory4) | text | The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, Shirts is the item category 4.Campos incompatíveis (143) |
| Item category 5 (itemcategory5) | text | The hierarchical category in which the item is classified. For example, in Apparel/Mens/Summer/Shirts/T-shirts, T-shirts is the item category 5.Campos incompatíveis (143) |
| Item ID (itemid) | text | Identificador (SKU) do produto.Campos incompatíveis (143) |
| Item list ID (itemlistid) | text | The ID of the item list.Campos incompatíveis (143) |
| Item list name (itemlistname) | text | The name of the item list.Campos incompatíveis (143) |
| Item list position (itemlistposition) | text | The position of an item in a list. For example, a product you sell in a list. This dimension is populated in tagging by the `index` parameter in the items array.Campos incompatíveis (143) |
| Item location ID (itemlocationid) | text | The physical location associated with the item. For example, the physical store location. It's recommended to use the [Google Place ID](https://developers.google.com/maps/documentation/places/web-service/place-id) that corresponds to the associated item. A custom location ID can also be used. This field is populated in tagging by the `location_id` parameter in the items array.Campos incompatíveis (143) |
| Item name (itemname) | text | Nome do produto/item de e-commerce (escopo de item).Campos incompatíveis (143) |
| Item promotion creative name (itempromotioncreativename) | text | The name of the item-promotion creative.Campos incompatíveis (143) |
| Item promotion creative slot (itempromotioncreativeslot) | text | The name of the promotional creative slot associated with the item. This dimension can be specified in tagging by the `creative_slot` parameter at the event or item level. If the parameter is specified at both the event & item level, the item-level parameter is used.Campos incompatíveis (143) |
| Item promotion ID (itempromotionid) | text | The ID of the item promotion.Campos incompatíveis (143) |
| Item promotion name (itempromotionname) | text | The name of the promotion for the item.Campos incompatíveis (143) |
| Item variant (itemvariant) | text | The specific variation of a product. For example, XS, S, M, or L for size; or Red, Blue, Green, or Black for color. Populated by the `item_variant` parameter.Campos incompatíveis (143) |
| kdd_property (kdd_property) | text | ID da propriedade do GA4 (gerado pela Kondado). Necessário ao criar pipelines via API usando um array de múltiplas propriedades no parâmetro __kdd_property. Este campo nunca deve ser a única dimensão em um relatório. |
| Landing page (landingpage) | text | The page path associated with the first pageview in a session.Campos incompatíveis (15) |
| Landing page + query string (landingpageplusquerystring) | text | Caminho da página de entrada (primeira página vista na sessão) incluindo a query string. Distinto de `pagePath`, que cobre qualquer página vista, não só a de entrada.Campos incompatíveis (11) |
| Language (language) | text | The language setting of the user's browser or device. For example, `English`.Campos incompatíveis (15) |
| Language code (languagecode) | text | The language setting (ISO 639) of the user's browser or device. For example, `en-us`.Campos incompatíveis (15) |
| Level (level) | text | The player's level in a game. Populated by the event parameter `level`.Campos incompatíveis (15) |
| Link classes (linkclasses) | text | The HTML class attribute for an outbound link. For example if a user clicks a link `<a class="center" href="www.youtube.com">`, this dimension will return `center`. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `link_classes`.Campos incompatíveis (15) |
| Link domain (linkdomain) | text | The destination domain of the outbound link. For example if a user clicks a link `<a href="www.youtube.com">`, this dimension will return `youtube.com`. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `link_domain`.Campos incompatíveis (15) |
| Link ID (linkid) | text | The HTML ID attribute for an outbound link or file download. For example if a user clicks a link `<a id="socialLinks" href="www.youtube.com">`, this dimension will return `socialLinks`. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `link_id`.Campos incompatíveis (15) |
| Link text (linktext) | text | The link text of the file download. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `link_text`.Campos incompatíveis (15) |
| Link URL (linkurl) | text | The full URL for an outbound link or file download. For example if a user clicks a link `<a href="https://www.youtube.com/results?search_query=analytics">`, this dimension will return `https://www.youtube.com/results?search_query=analytics`. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `link_url`.Campos incompatíveis (15) |
| Manual ad content (manualadcontent) | text | The ad content attributed to the key event. Populated by the utm_content parameter.Campos incompatíveis (80) |
| Manual campaign ID (manualcampaignid) | text | The manual Campaign ID that led to the key event. Identifies the manual campaign. Populated by `utm_id` URL parameter.Campos incompatíveis (74) |
| Manual campaign name (manualcampaignname) | text | The manual Campaign Name that led to the key event. The name of the manual campaign. Populated by `utm_campaign` URL parameter. To learn more, see [Collect campaign data with custom URLs](https://support.google.com/analytics/answer/10917952).Campos incompatíveis (74) |
| Manual creative format (manualcreativeformat) | text | The manual Creative Format that led to the key event. Identifies the creative format used in the ad. Populated by `utm_creative_format` URL parameter.Campos incompatíveis (74) |
| Manual marketing tactic (manualmarketingtactic) | text | The manual Marketing Tactic that led to the key event. The targeting criteria applied to a campaign. For example, remarketing or prospecting. Populated by `utm_marketing_tactic` URL parameter.Campos incompatíveis (74) |
| Manual medium (manualmedium) | text | The manual Medium that led to the key event. The marketing medium used in the referral. For example, `cpc`. Populated by `utm_medium` URL parameter.Campos incompatíveis (74) |
| Manual source (manualsource) | text | The manual Source that led to the key event. The referrer. Populated by `utm_source` URL parameter.Campos incompatíveis (74) |
| Manual source / medium (manualsourcemedium) | text | The manual Source Medium that led to the key event. A combination of the source and medium.Campos incompatíveis (74) |
| Manual source platform (manualsourceplatform) | text | The manual Source Platform that led to the key event. The platform responsible for directing traffic to a given Analytics property. Populated by `utm_source_platform` URL parameter.Campos incompatíveis (74) |
| Manual term (manualterm) | text | The term attributed to the key event. Populated by the utm_term parameter.Campos incompatíveis (80) |
| Medium (medium) | text | The medium attributed to the key event.Campos incompatíveis (74) |
| Method (method) | text | The method by which an event was triggered. Populated by the event parameter `method`.Campos incompatíveis (15) |
| Minute (minute) | text | The two-digit minute of the hour that the event was logged. This dimension ranges from 0-59 and is reported in your property's timezone.Campos incompatíveis (21) |
| Mobile model (mobiledevicemodel) | text | The mobile device model name (examples: iPhone X or SM-G950F).Campos incompatíveis (15) |
| Month (month) | text | The month of the event, a two digit integer from 01 to 12.Campos incompatíveis (11) |
| New / returning (newvsreturning) | text | New users have 0 previous sessions, and returning users have 1 or more previous sessions. This dimension returns two values: `new` or `returning`.Campos incompatíveis (15) |
| Operating system (operatingsystem) | text | The operating systems used by visitors to your app or website. Includes desktop and mobile operating systems such as Windows and Android.Campos incompatíveis (15) |
| Operating system with version (operatingsystemwithversion) | text | The operating system and version. For example, Android 10 or Windows 7.Campos incompatíveis (15) |
| Order coupon (ordercoupon) | text | Code for the order-level coupon.Campos incompatíveis (15) |
| OS version (operatingsystemversion) | text | The operating system versions used by visitors to your website or app. For example, Android 10's version is 10, and iOS 13.5.1's version is 13.5.1.Campos incompatíveis (15) |
| Outbound (outbound) | text | Returns `true` if the link led to a site that is not a part of the property's domain. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `outbound`.Campos incompatíveis (15) |
| Page location (pagelocation) | text | The protocol, hostname, page path, and query string for web pages visited; for example, the `pageLocation` portion of `https://www.example.com/store/contact-us?query_string=true` is `https://www.example.com/store/contact-us?query_string=true`. Populated by the event parameter `page_location`.Campos incompatíveis (15) |
| Page path (pagepath) | text | Trecho da URL entre o domínio e a query string das páginas web vistas (ex.: o pagePath de `https://exemplo.com/loja/contato?x=1` é `/loja/contato`), para qualquer page_view da sessão. Distinto de `landingPagePlusQueryString` (apenas a página de entrada e com query string).Campos incompatíveis (15) |
| Page path + query string (pagepathplusquerystring) | text | The portion of the URL following the hostname for web pages visited; for example, the `pagePathPlusQueryString` portion of `https://www.example.com/store/contact-us?query_string=true` is `/store/contact-us?query_string=true`.Campos incompatíveis (15) |
| Page path + query string and screen class (unifiedpagescreen) | text | The page path and query string (web) or screen class (app) on which the event was logged.Campos incompatíveis (15) |
| Page path and screen class (unifiedpagepathscreen) | text | The page path (web) or screen class (app) on which the event was logged.Campos incompatíveis (15) |
| Page referrer (pagereferrer) | text | The full referring URL including the hostname and path. This referring URL is the user's previous URL and can be this website's domain or other domains. Populated by the event parameter `page_referrer`.Campos incompatíveis (15) |
| Page title (pagetitle) | text | The web page titles used on your site.Campos incompatíveis (15) |
| Page title and screen class (unifiedscreenclass) | text | The page title (web) or screen class (app) on which the event was logged.Campos incompatíveis (15) |
| Page title and screen name (unifiedscreenname) | text | The page title (web) or screen name (app) on which the event was logged.Campos incompatíveis (15) |
| Percent scrolled (percentscrolled) | text | The percentage down the page that the user has scrolled (for example, `90`). Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `percent_scrolled`.Campos incompatíveis (15) |
| Platform (platform) | text | The platform on which your app or website ran; for example, web, iOS, or Android. To determine a stream's type in a report, use both platform and streamId.Campos incompatíveis (15) |
| Platform / device category (platformdevicecategory) | text | The platform and type of device on which your website or mobile app ran. (example: Android / mobile)Campos incompatíveis (15) |
| Primary channel group (primarychannelgroup) | text | The primary channel group attributed to the key event. Primary channel groups are the channel groups used in standard reports in Google Analytics and serve as an active record of your property's data in alignment with channel grouping over time. To learn more, see [Custom channel groups](https://support.google.com/analytics/answer/13051316).Campos incompatíveis (74) |
| Region (region) | text | Região/estado de origem da atividade do usuário dentro do país, derivado do endereço IP (ex.: State of Sao Paulo, State of Minas Gerais).Campos incompatíveis (15) |
| SA360 ad group ID (sa360adgroupid) | text | The SA360 Ad Group ID that led to the key event. Identifies the SA360 ad group.Campos incompatíveis (74) |
| SA360 ad group name (sa360adgroupname) | text | The SA360 Ad Group Name that led to the key event. SA360 Ad groups contain ads and keywords that relate to each other.Campos incompatíveis (74) |
| SA360 campaign (sa360campaignname) | text | The SA360 Campaign Name that led to the key event. A SA360 campaign lets you organize your ads and define a goal for your advertising.Campos incompatíveis (74) |
| SA360 campaign ID (sa360campaignid) | text | The SA360 Campaign ID that led to the key event. Identifies the SA360 campaign.Campos incompatíveis (74) |
| SA360 creative format (sa360creativeformat) | text | The SA360 Creative Format that led to the key event. The creative format is the specific layout or design of the advertisement used in a campaign.Campos incompatíveis (74) |
| SA360 engine account ID (sa360engineaccountid) | text | The SA360 Engine Account ID that led to the key event. Identifies the SA360 engine account.Campos incompatíveis (74) |
| SA360 engine account name (sa360engineaccountname) | text | The SA360 Engine Account Name that led to the key event. A SA360 engine account contains campaigns, ad groups, and other items from an advertising account.Campos incompatíveis (74) |
| SA360 engine account type (sa360engineaccounttype) | text | The SA360 Engine Account Type that led to the key event. The type of engine used by the search engine account.Campos incompatíveis (74) |
| SA360 keyword text (sa360keywordtext) | text | The SA360 Keyword Text that led to the key event. The keywords that matched the search query.Campos incompatíveis (74) |
| SA360 manager account ID (sa360manageraccountid) | text | The SA360 Manager Account ID that led to the key event. Identifies the SA360 manager account.Campos incompatíveis (71) |
| SA360 manager account name (sa360manageraccountname) | text | The SA360 Manager Account Name that led to the key event. The top level of the Search Ads 360 account hierarchy and is used for administration and reporting across the lower-level sub-manager and client accounts.Campos incompatíveis (71) |
| SA360 medium (sa360medium) | text | The SA360 Medium that led to the key event. The payment mode used in ad buying. For example, `cpc`.Campos incompatíveis (74) |
| SA360 query (sa360query) | text | The SA360 Query that led to the key event. The search query typed by the user.Campos incompatíveis (74) |
| SA360 source (sa360source) | text | The SA360 Source that led to the key event. The search query happened on this site.Campos incompatíveis (74) |
| SA360 source / medium (sa360sourcemedium) | text | The SA360 Source Medium that led to the key event. A combination of the source and medium.Campos incompatíveis (74) |
| Screen resolution (screenresolution) | text | The screen resolution of the user's monitor. For example, 1920x1080.Campos incompatíveis (15) |
| Search term (searchterm) | text | The term searched by the user. For example if the user visits `/some-page.html?q=some-term`, this dimension returns `some-term`. Automatically populated if Enhanced Measurement is enabled. Populated by the event parameter `search_term`.Campos incompatíveis (15) |
| Session campaign (sessioncampaignname) | text | Nome da campanha de marketing associada à sessão — inclui campanhas do Google Ads, campanhas manuais (UTM) e outras; `(not set)`/`(direct)` quando não há campanha.Campos incompatíveis (12) |
| Session campaign ID (sessioncampaignid) | text | The marketing campaign ID for a session. Includes Google Ads Campaigns, Manual Campaigns, & other Campaigns.Campos incompatíveis (12) |
| Session CM360 account ID (sessioncm360accountid) | text | The CM360 Account ID that led to the session. Identifies the CM360 account.Campos incompatíveis (12) |
| Session CM360 account name (sessioncm360accountname) | text | The CM360 Account Name that led to the session. A CM360 account consists of advertisers, sites, campaigns, and user profiles.Campos incompatíveis (12) |
| Session CM360 advertiser ID (sessioncm360advertiserid) | text | The CM360 Advertiser ID that led to the session. Identifies the CM360 advertiser.Campos incompatíveis (12) |
| Session CM360 advertiser name (sessioncm360advertisername) | text | The CM360 Advertiser Name that led to the session. A CM360 Advertiser contains a group of campaigns, creative assets, and other settings.Campos incompatíveis (12) |
| Session CM360 campaign ID (sessioncm360campaignid) | text | The CM360 Campaign ID that led to the session. Identifies the CM360 campaign.Campos incompatíveis (12) |
| Session CM360 campaign name (sessioncm360campaignname) | text | The CM360 Campaign Name that led to the session. A CM360 campaign can be configured to specify when your ads run, what landing pages are used, and other properties.Campos incompatíveis (12) |
| Session CM360 creative format (sessioncm360creativeformat) | text | The CM360 Creative Format that led to the session. CM360 creative formats are also referred to as creative types.Campos incompatíveis (12) |
| Session CM360 creative ID (sessioncm360creativeid) | text | The CM360 Creative ID that led to the session. Identifies a CM360 creative.Campos incompatíveis (12) |
| Session CM360 creative name (sessioncm360creativename) | text | The CM360 Creative Name that led to the session. The name given to a CM360 creative.Campos incompatíveis (12) |
| Session CM360 creative type (sessioncm360creativetype) | text | The CM360 Creative Type that led to the session. A category of CM360 creatives like 'Display' or 'Tracking'. To learn more, see [manage creatives](https://support.google.com/campaignmanager/answer/3068258)Campos incompatíveis (12) |
| Session CM360 creative type ID (sessioncm360creativetypeid) | text | The CM360 Creative Type ID that led to the session. Identifies a CM360 creative type.Campos incompatíveis (12) |
| Session CM360 creative version (sessioncm360creativeversion) | text | The CM360 Creative Version that led to the session. The version number helps you keep track of multiple versions of your creative in your reports. If you upload a new asset to an existing creative, the version number is increased by one.Campos incompatíveis (12) |
| Session CM360 medium (sessioncm360medium) | text | The CM360 Medium that led to the session. The CM360 medium is also referred to as the placement cost structure.Campos incompatíveis (12) |
| Session CM360 placement cost structure (sessioncm360placementcoststructure) | text | The CM360 Placement Cost Structure that led to the session. Placement cost structures regulate how media cost will be calculated. For example 'CPM'.Campos incompatíveis (12) |
| Session CM360 placement ID (sessioncm360placementid) | text | The CM360 Placement ID that led to the session. Identifies a CM360 placement. A placement is the part of a website where your ad appears.Campos incompatíveis (12) |
| Session CM360 placement name (sessioncm360placementname) | text | The CM360 Placement Name that led to the session. The given name for a CM360 placement. A placement is the part of a website where your ad appears.Campos incompatíveis (12) |
| Session CM360 rendering ID (sessioncm360renderingid) | text | The CM360 Rendering ID that led to the session. Identifies a CM360 creative.Campos incompatíveis (12) |
| Session CM360 site ID (sessioncm360siteid) | text | The CM360 Site ID that led to the session. Identifies a CM360 site.Campos incompatíveis (12) |
| Session CM360 site name (sessioncm360sitename) | text | The CM360 Site Name that led to the session. The CM360 Site name from which the ad space was purchased.Campos incompatíveis (12) |
| Session CM360 source (sessioncm360source) | text | The CM360 Source that led to the session. The CM360 source is also referred to as the site name.Campos incompatíveis (12) |
| Session CM360 source / medium (sessioncm360sourcemedium) | text | The CM360 Source Medium that led to the session. A combination of the source and medium.Campos incompatíveis (12) |
| Session default channel group (sessiondefaultchannelgroup) | text | Agrupamento de canal padrão da sessão, classificado pelo GA4 principalmente a partir da origem/mídia. Enumeração com valores como Direct, Organic Search, Paid Search, Paid Social, Organic Social, Email, Referral, Display, Cross-network, Organic Shopping, Organic Video, Paid Other, Affiliates, Video e Unassigned (quando não classificável).Campos incompatíveis (9) |
| Session DV360 advertiser ID (sessiondv360advertiserid) | text | The DV360 Advertiser ID that led to the session. Identifies the DV360 advertiser.Campos incompatíveis (12) |
| Session DV360 advertiser name (sessiondv360advertisername) | text | The DV360 Advertiser Name that led to the session. DV360 advertisers represent real-life businesses that run advertising campaigns.Campos incompatíveis (12) |
| Session DV360 campaign ID (sessiondv360campaignid) | text | The DV360 Campaign ID that led to the session. Identifies the DV360 campaign.Campos incompatíveis (12) |
| Session DV360 campaign name (sessiondv360campaignname) | text | The DV360 Campaign Name that led to the session. DV360 campaigns group together related insertion orders with a common business goal.Campos incompatíveis (12) |
| Session DV360 creative format (sessiondv360creativeformat) | text | The DV360 Creative Format that led to the session. Also referred to as the creative type. For example, expandable, video, or native.Campos incompatíveis (12) |
| Session DV360 creative ID (sessiondv360creativeid) | text | The DV360 Creative ID that led to the session. Identifies the DV360 creative.Campos incompatíveis (12) |
| Session DV360 creative name (sessiondv360creativename) | text | The DV360 Creative Name that led to the session. The name given to a DV360 creative.Campos incompatíveis (12) |
| Session DV360 exchange ID (sessiondv360exchangeid) | text | The DV360 Exchange ID that led to the session. Identifies the DV360 exchange.Campos incompatíveis (12) |
| Session DV360 exchange name (sessiondv360exchangename) | text | The DV360 Exchange Name that led to the session. The DV360 ad exchange involved in the ad click. To learn more, see [managing exchanges](https://support.google.com/displayvideo/answer/9230278).Campos incompatíveis (12) |
| Session DV360 insertion order ID (sessiondv360insertionorderid) | text | The DV360 Insertion Order ID that led to the session. Identifies the DV360 insertion order.Campos incompatíveis (12) |
| Session DV360 insertion order name (sessiondv360insertionordername) | text | The DV360 Insertion Order Name that led to the session. A DV360 insertion order contains a set of line items that are related to the same advertising campaign.Campos incompatíveis (12) |
| Session DV360 line item ID (sessiondv360lineitemid) | text | The DV360 Line Item ID that led to the session. Identifies the DV360 line item.Campos incompatíveis (12) |
| Session DV360 line item name (sessiondv360lineitemname) | text | The DV360 Line Item Name that led to the session. A DV360 line item bids on impressions and serves creatives to inventory sources.Campos incompatíveis (12) |
| Session DV360 medium (sessiondv360medium) | text | The DV360 Medium that led to the session. The billable outcome of the insertion order. For example, `cpm`.Campos incompatíveis (12) |
| Session DV360 partner ID (sessiondv360partnerid) | text | The DV360 Partner ID that led to the session. Identifies the DV360 partner.Campos incompatíveis (12) |
| Session DV360 partner name (sessiondv360partnername) | text | The DV360 Partner Name that led to the session. DV360 partners represent agencies, trading desks, or large individual advertisers.Campos incompatíveis (12) |
| Session DV360 source (sessiondv360source) | text | The DV360 Source that led to the session. The DV360 site name where your ad was displayed.Campos incompatíveis (12) |
| Session DV360 source / medium (sessiondv360sourcemedium) | text | The DV360 Source Medium that led to the session. A combination of the source and medium.Campos incompatíveis (12) |
| Session Google Ads account name (sessiongoogleadsaccountname) | text | The Account name from Google Ads that led to the session. Corresponds to customer.descriptive_name in the Google Ads API.Campos incompatíveis (9) |
| Session Google Ads ad group ID (sessiongoogleadsadgroupid) | text | The Ad Group Id in Google Ads for a session.Campos incompatíveis (9) |
| Session Google Ads ad group name (sessiongoogleadsadgroupname) | text | The Ad Group Name in Google Ads for a session.Campos incompatíveis (9) |
| Session Google Ads ad network type (sessiongoogleadsadnetworktype) | text | The advertising network that led to the session. An enumeration which includes `Google search`, `Search partners`, `Google Display Network`, `Youtube Search`, `Youtube Videos`, `Cross-network`, `Social`, and `(universal campaign)`.Campos incompatíveis (9) |
| Session Google Ads campaign (sessiongoogleadscampaignname) | text | The Campaign name for the Google Ads Campaign that led to this session.Campos incompatíveis (9) |
| Session Google Ads campaign ID (sessiongoogleadscampaignid) | text | The Campaign ID for the Google Ads Campaign that led to this session.Campos incompatíveis (9) |
| Session Google Ads campaign type (sessiongoogleadscampaigntype) | text | The campaign type for the Google Ads campaign that led to this session. Campaign types determine where customers see your ads and the settings and options available to you in Google Ads. Campaign type is an enumeration that includes: Search, Display, Shopping, Video, Demand Gen, App, Smart, Hotel, Local, and Performance Max. To learn more, see [Choose the right campaign type](https://support.google.com/google-ads/answer/2567043).Campos incompatíveis (9) |
| Session Google Ads creative ID (sessiongoogleadscreativeid) | text | The ID of the Google Ads creative that led to a session on your website or app. Creative IDs identify individual ads.Campos incompatíveis (9) |
| Session Google Ads customer ID (sessiongoogleadscustomerid) | text | The Customer ID from Google Ads that led to the session. Customer IDs in Google Ads uniquely identify Google Ads accounts.Campos incompatíveis (9) |
| Session Google Ads keyword text (sessiongoogleadskeyword) | text | The matched keyword that led to the session. Keywords are words or phrases describing your product or service that you choose to get your ad in front of the right customers. To learn more about Keywords, see [Keywords: Definition](https://support.google.com/google-ads/answer/6323).Campos incompatíveis (9) |
| Session Google Ads query (sessiongoogleadsquery) | text | The search query that led to the session.Campos incompatíveis (9) |
| Session manual ad content (sessionmanualadcontent) | text | The ad content that led to a session. Populated by the utm_content parameter.Campos incompatíveis (18) |
| Session manual campaign ID (sessionmanualcampaignid) | text | The manual Campaign ID that led to the session. Identifies the manual campaign. Populated by `utm_id` URL parameter.Campos incompatíveis (12) |
| Session manual campaign name (sessionmanualcampaignname) | text | The manual Campaign Name that led to the session. The name of the manual campaign. Populated by `utm_campaign` URL parameter. To learn more, see [Collect campaign data with custom URLs](https://support.google.com/analytics/answer/10917952).Campos incompatíveis (12) |
| Session manual creative format (sessionmanualcreativeformat) | text | The manual Creative Format that led to the session. Identifies the creative format used in the ad. Populated by `utm_creative_format` URL parameter.Campos incompatíveis (12) |
| Session manual marketing tactic (sessionmanualmarketingtactic) | text | The manual Marketing Tactic that led to the session. The targeting criteria applied to a campaign. For example, remarketing or prospecting. Populated by `utm_marketing_tactic` URL parameter.Campos incompatíveis (12) |
| Session manual medium (sessionmanualmedium) | text | The manual Medium that led to the session. The marketing medium used in the referral. For example, `cpc`. Populated by `utm_medium` URL parameter.Campos incompatíveis (12) |
| Session manual source (sessionmanualsource) | text | The manual Source that led to the session. The referrer. Populated by `utm_source` URL parameter.Campos incompatíveis (12) |
| Session manual source / medium (sessionmanualsourcemedium) | text | The manual Source Medium that led to the session. A combination of the source and medium.Campos incompatíveis (12) |
| Session manual source platform (sessionmanualsourceplatform) | text | The manual Source Platform that led to the session. The platform responsible for directing traffic to a given Analytics property. Populated by `utm_source_platform` URL parameter.Campos incompatíveis (12) |
| Session manual term (sessionmanualterm) | text | The term that led to a session. Populated by the utm_term parameter.Campos incompatíveis (18) |
| Session medium (sessionmedium) | text | The medium that initiated a session on your website or app.Campos incompatíveis (12) |
| Session primary channel group (sessionprimarychannelgroup) | text | The primary channel group that led to the session. Primary channel groups are the channel groups used in standard reports in Google Analytics and serve as an active record of your property's data in alignment with channel grouping over time. To learn more, see [Custom channel groups](https://support.google.com/analytics/answer/13051316).Campos incompatíveis (12) |
| Session SA360 ad group ID (sessionsa360adgroupid) | text | The SA360 Ad Group ID that led to the session. Identifies the SA360 ad group.Campos incompatíveis (9) |
| Session SA360 ad group name (sessionsa360adgroupname) | text | The SA360 Ad Group Name that led to the session. SA360 Ad groups contain ads and keywords that relate to each other.Campos incompatíveis (12) |
| Session SA360 campaign (sessionsa360campaignname) | text | The SA360 Campaign Name that led to the session. A SA360 campaign lets you organize your ads and define a goal for your advertising.Campos incompatíveis (12) |
| Session SA360 campaign ID (sessionsa360campaignid) | text | The SA360 Campaign ID that led to the session. Identifies the SA360 campaign.Campos incompatíveis (12) |
| Session SA360 creative format (sessionsa360creativeformat) | text | The SA360 Creative Format that led to the session. The creative format is the specific layout or design of the advertisement used in a campaign.Campos incompatíveis (12) |
| Session SA360 engine account ID (sessionsa360engineaccountid) | text | The SA360 Engine Account ID that led to the session. Identifies the SA360 engine account.Campos incompatíveis (12) |
| Session SA360 engine account name (sessionsa360engineaccountname) | text | The SA360 Engine Account Name that led to the session. A SA360 engine account contains campaigns, ad groups, and other items from an advertising account.Campos incompatíveis (12) |
| Session SA360 engine account type (sessionsa360engineaccounttype) | text | The SA360 Engine Account Type that led to the session. The type of engine used by the search engine account. For example, `google ads`, `bing`, or `baidu`.Campos incompatíveis (12) |
| Session SA360 keyword text (sessionsa360keyword) | text | The SA360 Keyword Text that led to the session. The keywords that matched the search query.Campos incompatíveis (12) |
| Session SA360 manager account ID (sessionsa360manageraccountid) | text | The SA360 Manager Account ID that led to the session. Identifies the SA360 manager account.Campos incompatíveis (12) |
| Session SA360 manager account name (sessionsa360manageraccountname) | text | The SA360 Manager Account Name that led to the session. The top level of the Search Ads 360 account hierarchy and is used for administration and reporting across the lower-level sub-manager and client accounts.Campos incompatíveis (12) |
| Session SA360 medium (sessionsa360medium) | text | The SA360 Medium that led to the session. The payment mode used in ad buying. For example, `cpc`.Campos incompatíveis (12) |
| Session SA360 query (sessionsa360query) | text | The SA360 Query that led to the session. The search query typed by the user.Campos incompatíveis (12) |
| Session SA360 source (sessionsa360source) | text | The SA360 Source that led to the session. The search query happened on this site.Campos incompatíveis (12) |
| Session SA360 source / medium (sessionsa360sourcemedium) | text | The SA360 Source Medium that led to the session. A combination of the source and medium.Campos incompatíveis (12) |
| Session source (sessionsource) | text | The source that initiated a session on your website or app.Campos incompatíveis (12) |
| Session source / medium (sessionsourcemedium) | text | Origem e mídia da sessão combinadas no formato `origem / mídia` (valores reais observados: `google / organic`, `google / cpc`, `(direct) / (none)`, `fb / paid`, `(not set)`). Une as dimensões `sessionSource` e `sessionMedium`, atribuindo a sessão à fonte que a iniciou.Campos incompatíveis (12) |
| Session source platform (sessionsourceplatform) | text | The source platform of the session's campaign. Don't depend on this field returning `Manual` for traffic that uses UTMs; this field will update from returning `Manual` to returning `(not set)` for an upcoming feature launch.Campos incompatíveis (9) |
| Shipping tier (shippingtier) | text | The shipping tier selected for delivery of the purchased item. For example, `Ground`, `Air`, or `Next-day`. Populated by the `shipping_tier` event parameter.Campos incompatíveis (15) |
| Signed in with user ID (signedinwithuserid) | text | The string `yes` if the user signed in with the User-ID feature. To learn more about User-ID, see [Measure activity across platforms with User-ID](https://support.google.com/analytics/answer/9213390).Campos incompatíveis (15) |
| Source (source) | text | The source attributed to the key event.Campos incompatíveis (74) |
| Source / medium (sourcemedium) | text | The combined values of the dimensions `source` and `medium`.Campos incompatíveis (74) |
| Source platform (sourceplatform) | text | The source platform of the key event's campaign. Don't depend on this field returning `Manual` for traffic that uses UTMs; this field will update from returning `Manual` to returning `(not set)` for an upcoming feature launch.Campos incompatíveis (71) |
| Stream ID (streamid) | text | The numeric data stream identifier for your app or website.Campos incompatíveis (15) |
| Stream name (streamname) | text | The data stream name for your app or website.Campos incompatíveis (15) |
| Test data filter ID (testdatafilterid) | text | The numeric identifier of a data filter in testing state. You use data filters to include or exclude event data from your reports based on event-parameter values. To learn more, see [Data filters](https://support.google.com/analytics/answer/10108813).Campos incompatíveis (15) |
| Test data filter name (testdatafiltername) | text | The name of data filters in testing state. You use data filters to include or exclude event data from your reports based on event-parameter values. To learn more, see [Data filters](https://support.google.com/analytics/answer/10108813).Campos incompatíveis (15) |
| Transaction ID (transactionid) | text | The ID of the ecommerce transaction.Campos incompatíveis (15) |
| Video provider (videoprovider) | text | The source of the video (for example, `youtube`). Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter `video_provider`.Campos incompatíveis (15) |
| Video title (videotitle) | text | The title of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter `video_title`.Campos incompatíveis (15) |
| Video URL (videourl) | text | The URL of the video. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter `video_url`.Campos incompatíveis (15) |
| Virtual currency name (virtualcurrencyname) | text | The name of a virtual currency with which the user is interacting. Such as spending or purchasing gems in a game. Populated by the `virtual_currency_name` event parameter.Campos incompatíveis (15) |
| Visible (visible) | text | Returns `true` if the content is visible. Automatically populated for embedded videos if Enhanced Measurement is enabled. Populated by the event parameter `visible`.Campos incompatíveis (15) |
| Week (week) | text | The week of the event, a two-digit number from 01 to 53. Each week starts on Sunday. January 1st is always in week 01. The first and last week of the year have fewer than 7 days in most years. Weeks other than the first and the last week of the year always have 7 days. For years where January 1st is a Sunday, the first week of that year and the last week of the prior year have 7 days.Campos incompatíveis (11) |
| Year (year) | text | The four-digit year of the event. For example, 2020 or 2024.Campos incompatíveis (11) |
| Year month (yearmonth) | text | Ano e mês combinados no formato YYYYMM (ex.: 202604); grão mensal, para agregações por mês. Distinto de `date`, que é diário (YYYYMMDD).Campos incompatíveis (11) |
| Year week (yearweek) | text | The combined values of year and week. Example values include 202253 or 202301.Campos incompatíveis (11) |
Métricas (84)
| Campo | Tipo | Descrição |
|---|---|---|
| 1-day active users (active1dayusers) | float | The number of distinct active users on your site or app within a 1 day period. The 1 day period includes the last day in the report's date range. Note: this is the same as Active Users.Campos incompatíveis (15) |
| 28-day active users (active28dayusers) | float | The number of distinct active users on your site or app within a 28 day period. The 28 day period includes the last day in the report's date range.Campos incompatíveis (15) |
| 7-day active users (active7dayusers) | float | The number of distinct active users on your site or app within a 7 day period. The 7 day period includes the last day in the report's date range.Campos incompatíveis (15) |
| Active users (activeusers) | float | The number of distinct users who visited your site or app.Campos incompatíveis (15) |
| Ad unit exposure (adunitexposure) | float | The time that an ad unit was exposed to a user, in milliseconds.Campos incompatíveis (120) |
| Add to carts (addtocarts) | float | Número de vezes que usuários adicionaram itens ao carrinho (contagem de eventos `add_to_cart`). Distinto de `itemsAddedToCart`, que conta unidades de item.Campos incompatíveis (120) |
| Ads clicks (advertiseradclicks) | float | Total number of times users have clicked on an ad to reach the property. Includes clicks from linked integrations like linked Search Ads 360 advertisers. Also includes uploaded clicks from data import.Campos incompatíveis (74) |
| Ads cost (advertiseradcost) | float | The total amount you paid for your ads. Includes costs from linked integrations like linked Google Ads accounts. Also includes uploaded cost from data import; to learn more, see [Import cost data](https://support.google.com/analytics/answer/10071305).Campos incompatíveis (74) |
| Ads cost per click (advertiseradcostperclick) | float | Ads cost per click is ad cost divided by ad clicks and is often abbreviated CPC.Campos incompatíveis (74) |
| Ads impressions (advertiseradimpressions) | float | The total number of impressions. Includes impressions from linked integrations like linked Display & Video 360 advertisers. Also includes uploaded impressions from data import.Campos incompatíveis (74) |
| ARPPU (averagepurchaserevenueperpayinguser) | float | Average revenue per paying user (ARPPU) is the total purchase revenue per active user that logged a purchase event. The summary metric is for the time period selected.Campos incompatíveis (37) |
| ARPU (averagerevenueperuser) | float | Average revenue per active user (ARPU). The summary metric is for the time period selected. ARPU uses Total Revenue and includes AdMob estimated earnings.Campos incompatíveis (37) |
| Average purchase revenue (averagepurchaserevenue) | float | The average purchase revenue in the transaction group of events.Campos incompatíveis (120) |
| Average purchase revenue per user (averagepurchaserevenueperuser) | float | The average purchase revenue per active user is the total purchase revenue per active user that logged any event. The summary metric is for the time period selected.Campos incompatíveis (37) |
| Average session duration (averagesessionduration) | float | Duração média das sessões dos usuários, em segundos.Campos incompatíveis (120) |
| Bounce rate (bouncerate) | float | Proporção de sessões não engajadas: (sessões − sessões engajadas) ÷ sessões. Retornada como razão de 0 a 1 (ex.: 0.2761 = 27,61%); é o complemento da taxa de engajamento.Campos incompatíveis (15) |
| Cart-to-view rate (carttoviewrate) | float | The number of users who added a product(s) to their cart divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.1132 means 11.32% of users who viewed a product also added the same product to their cart.Campos incompatíveis (15) |
| Checkouts (checkouts) | float | The number of times users started the checkout process. This metric counts the occurrence of the `begin_checkout` event.Campos incompatíveis (120) |
| Cost per key event (advertiseradcostperkeyevent) | float | Cost per key event is ad cost divided by key events.Campos incompatíveis (68) |
| Crash-affected users (crashaffectedusers) | float | The number of users that logged a crash in this row of the report. For example if the report is time series by date, this metrics reports total users with at least one crash on this date. Crashes are events with the name "app_exception".Campos incompatíveis (120) |
| Crash-free users rate (crashfreeusersrate) | float | The number of users without crash events (in this row of the report) divided by the total number of users. This metric is returned as a fraction; for example, 0.9243 means 92.43% of users were crash-free.Campos incompatíveis (120) |
| DAU / MAU (daupermau) | float | The rolling percent of 30-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.113 means 11.3% of 30-day active users were also 1-day active users.Campos incompatíveis (15) |
| DAU / WAU (dauperwau) | float | The rolling percent of 7-day active users who are also 1-day active users. This metric is returned as a fraction; for example, 0.082 means 8.2% of 7-day active users were also 1-day active users.Campos incompatíveis (15) |
| Ecommerce purchases (ecommercepurchases) | float | Número de vezes que usuários concluíram uma compra (conta eventos `purchase`; NÃO conta `in_app_purchase` nem assinaturas). Distinto de `transactions` (que inclui mais tipos de evento de transação) e de `itemsPurchased` (unidades).Campos incompatíveis (120) |
| Engaged sessions (engagedsessions) | float | Número de sessões engajadas — sessões que duraram mais de 10 segundos, OU tiveram ao menos um evento-chave (key event/conversão), OU tiveram 2 ou mais visualizações de página/tela.Campos incompatíveis (15) |
| Engagement rate (engagementrate) | float | The percentage of engaged sessions (Engaged sessions divided by Sessions). This metric is returned as a fraction; for example, 0.7239 means 72.39% of sessions were engaged sessions.Campos incompatíveis (15) |
| Event count (eventcount) | float | Contagem total de eventos.Campos incompatíveis (120) |
| Event count per user (eventcountperuser) | float | The average number of events per user (Event count divided by Active users).Campos incompatíveis (120) |
| Event value (eventvalue) | float | Soma do parâmetro `value` dos eventos.Campos incompatíveis (37) |
| Events per session (eventspersession) | float | The average number of events per session (Event count divided by Sessions).Campos incompatíveis (120) |
| First time purchasers (firsttimepurchasers) | float | The number of users that completed their first purchase event.Campos incompatíveis (15) |
| First-time purchaser rate (firsttimepurchaserrate) | float | The percentage of active users who made their first purchase. This metric is returned as a fraction; for example, 0.092 means 9.2% of active users were first time purchasers.Campos incompatíveis (15) |
| First-time purchasers per new user (firsttimepurchaserspernewuser) | float | The average number of first time purchasers per new user.Campos incompatíveis (120) |
| Gross item revenue (grossitemrevenue) | float | The total revenue from items only. Gross item revenue is the product of its price and quantity. Item revenue excludes tax and shipping values; tax & shipping values are specified at the event and not item level. Gross item revenue does not include refunds.Campos incompatíveis (143) |
| Gross purchase revenue (grosspurchaserevenue) | float | The sum of revenue from purchases made in your app or site. Gross purchase revenue sums the revenue for these events: `purchase`, `ecommerce_purchase`, `in_app_purchase`, `app_store_subscription_convert`, and `app_store_subscription_renew`. Purchase revenue is specified by the `value` parameter in tagging.Campos incompatíveis (37) |
| Item discount amount (itemdiscountamount) | float | The monetary value of item discounts in eCommerce events. This metric is populated in tagging by the `discount` item parameter.Campos incompatíveis (143) |
| Item list click through rate (itemlistclickthroughrate) | float | The number of users who selected a list(s) divided by the number of users who viewed the same list(s). This metric is returned as a fraction; for example, 0.2145 means 21.45% of users who viewed a list also selected the same list.Campos incompatíveis (15) |
| Item promotion click through rate (itempromotionclickthroughrate) | float | The number of users who selected a promotion(s) divided by the number of users who viewed the same promotion(s). This metric is returned as a fraction; for example, 0.1382 means 13.82% of users who viewed a promotion also selected the promotion.Campos incompatíveis (15) |
| Item refund amount (itemrefundamount) | float | Item refund amount is the total refunded transaction revenue from items only. Item refund amount is the product of price and quantity for the `refund` event.Campos incompatíveis (143) |
| Item revenue (itemrevenue) | float | Receita total de compras atribuída apenas aos itens (preço × quantidade), menos reembolsos; exclui impostos e frete (definidos no nível do evento, não do item). Escopo de item — distinta de `purchaseRevenue`, que é escopo de evento.Campos incompatíveis (143) |
| Item view events (itemviewevents) | float | The number of times the item details were viewed. The metric counts the occurrence of the `view_item` event.Campos incompatíveis (120) |
| Item-list click events (itemlistclickevents) | float | The number of times users clicked an item when it appeared in a list. This metric counts the occurrence of the `select_item` event.Campos incompatíveis (120) |
| Item-list view events (itemlistviewevents) | float | The number of times the item list was viewed. This metric counts the occurrence of the `view_item_list` event.Campos incompatíveis (120) |
| Items added to cart (itemsaddedtocart) | float | Número de unidades de um item adicionadas ao carrinho em eventos `add_to_cart` (escopo de item). Distinto de `addToCarts`, que conta os eventos `add_to_cart`.Campos incompatíveis (98) |
| Items checked out (itemscheckedout) | float | The number of units checked out for a single item. This metric counts the quantity of items in `begin_checkout` events.Campos incompatíveis (98) |
| Items clicked in list (itemsclickedinlist) | float | The number of units clicked in list for a single item. This metric counts the quantity of items in `select_item` events.Campos incompatíveis (98) |
| Items clicked in promotion (itemsclickedinpromotion) | float | The number of units clicked in promotion for a single item. This metric counts the quantity of items in `select_promotion` events.Campos incompatíveis (98) |
| Items purchased (itemspurchased) | float | Número de unidades de um item incluídas em eventos `purchase` (escopo de item).Campos incompatíveis (98) |
| Items viewed (itemsviewed) | float | Número de unidades de um item visualizadas em eventos `view_item` (escopo de item).Campos incompatíveis (98) |
| Items viewed in list (itemsviewedinlist) | float | The number of units viewed in list for a single item. This metric counts the quantity of items in `view_item_list` events.Campos incompatíveis (98) |
| Items viewed in promotion (itemsviewedinpromotion) | float | The number of units viewed in promotion for a single item. This metric counts the quantity of items in `view_promotion` events.Campos incompatíveis (98) |
| Key events (keyevents) | float | The count of key events. Marking an event as a key event affects reports from time of creation. It doesn't change historic data. You can mark any event as key in Google Analytics, and some events (such as `first_open` or `purchase`) are marked as key events by default.Campos incompatíveis (37) |
| New users (newusers) | float | Número de usuários que interagiram com o site ou abriram o app pela primeira vez (eventos `first_visit` na web ou `first_open` no app).Campos incompatíveis (120) |
| Organic Google Search average position (organicgooglesearchaverageposition) | float | The average ranking of your website URLs for the query reported from Search Console. For example, if your site's URL appears at position 3 for one query and position 7 for another query, the average position would be (3+7)/2, or 5. This metric requires an active Search Console link.Campos incompatíveis (32) |
| Organic Google Search click through rate (organicgooglesearchclickthroughrate) | float | The organic Google Search click through rate reported from Search Console. Click through rate is clicks per impression. This metric is returned as a fraction; for example, 0.0588 means about 5.88% of impressions resulted in a click. This metric requires an active Search Console link.Campos incompatíveis (32) |
| Organic Google Search clicks (organicgooglesearchclicks) | float | The number of organic Google Search clicks reported from Search Console. This metric requires an active Search Console link.Campos incompatíveis (32) |
| Organic Google Search impressions (organicgooglesearchimpressions) | float | The number of organic Google Search impressions reported from Search Console. This metric requires an active Search Console link.Campos incompatíveis (32) |
| Promotion clicks (promotionclicks) | float | The number of times an item promotion was clicked. This metric counts the occurrence of the `select_promotion` event.Campos incompatíveis (120) |
| Promotion views (promotionviews) | float | The number of times an item promotion was viewed. This metric counts the occurrence of the `view_promotion` event.Campos incompatíveis (120) |
| Publisher ad clicks (publisheradclicks) | float | The number of ad_click events.Campos incompatíveis (120) |
| Publisher ad impressions (publisheradimpressions) | float | The number of ad_impression events.Campos incompatíveis (120) |
| Purchase revenue (purchaserevenue) | float | Receita de compras na moeda da property, menos transações reembolsadas (eventos `purchase`, `ecommerce_purchase`, `in_app_purchase`, `app_store_subscription_convert`, `app_store_subscription_renew`; vem do parâmetro `value`). É um subconjunto de `totalRevenue`.Campos incompatíveis (37) |
| Purchase-to-view rate (purchasetoviewrate) | float | The number of users who purchased a product(s) divided by the number of users who viewed the same product(s). This metric is returned as a fraction; for example, 0.128 means 12.8% of users that viewed a product(s) also purchased the same product(s).Campos incompatíveis (15) |
| Purchaser rate (purchaserrate) | float | The percentage of active users who made 1 or more purchase transactions. This metric is returned as a fraction; for example, 0.412 means 41.2% of users were purchasers.Campos incompatíveis (15) |
| Refund amount (refundamount) | float | The total refunded transaction revenues. Refund amount sums refunded revenue for the `refund` and `app_store_refund` events.Campos incompatíveis (37) |
| Return on ad spend (returnonadspend) | float | Return On Ad Spend (ROAS) is total revenue divided by advertiser ad cost.Campos incompatíveis (24) |
| Scrolled users (scrolledusers) | float | The number of unique users who scrolled down at least 90% of the page.Campos incompatíveis (120) |
| Session key event rate (sessionkeyeventrate) | float | The percentage of sessions in which any key event was triggered.Campos incompatíveis (15) |
| Sessions (sessions) | float | Número de sessões iniciadas no site ou app (disparadas pelo evento `session_start`).Campos incompatíveis (15) |
| Sessions per user (sessionsperuser) | float | The average number of sessions per user (Sessions divided by Active Users).Campos incompatíveis (15) |
| Shipping amount (shippingamount) | float | Shipping amount associated with a transaction. Populated by the `shipping` event parameter.Campos incompatíveis (120) |
| Tax amount (taxamount) | float | Tax amount associated with a transaction. Populated by the `tax` event parameter.Campos incompatíveis (120) |
| Total ad revenue (totaladrevenue) | float | The total advertising revenue from both Admob and third-party sources.Campos incompatíveis (37) |
| Total purchasers (totalpurchasers) | float | Número de usuários que registraram eventos de compra no período. Distinto de `totalUsers` (todos os usuários).Campos incompatíveis (15) |
| Total revenue (totalrevenue) | float | Receita total na moeda da property: receita de compras + assinaturas + anúncios, menos a receita de transações reembolsadas. Distinta de `purchaseRevenue` (apenas compras) e de `itemRevenue` (escopo de item, sem impostos e frete).Campos incompatíveis (37) |
| Total users (totalusers) | float | Número de usuários distintos com ao menos um evento registrado no período, independentemente de o site/app estar em uso quando o evento ocorreu. Distinto de `newUsers` (apenas primeira interação) e de `totalPurchasers` (apenas quem comprou).Campos incompatíveis (15) |
| Transactions (transactions) | float | Contagem de eventos de transação com receita de compra. Eventos de transação incluem `purchase`, `ecommerce_purchase`, `in_app_purchase`, `app_store_subscription_renew`, `app_store_subscription_convert` e `refund`. Distinta de `ecommercePurchases` (apenas eventos `purchase`) e de `conversions` (qualquer evento marcado como conversão).Campos incompatíveis (120) |
| Transactions per purchaser (transactionsperpurchaser) | float | The average number of transactions per purchaser.Campos incompatíveis (120) |
| User engagement (userengagementduration) | float | The total amount of time (in seconds) your website or app was in the foreground of users` devices.Campos incompatíveis (120) |
| User key event rate (userkeyeventrate) | float | The percentage of users who triggered any key event.Campos incompatíveis (15) |
| Views (screenpageviews) | float | Número de telas de app ou páginas web visualizadas pelos usuários, incluindo visualizações repetidas (eventos `screen_view` + `page_view`). Mede views, não sessões — distinto de `engagedSessions`.Campos incompatíveis (120) |
| Views per session (screenpageviewspersession) | float | The number of app screens or web pages your users viewed per session. Repeated views of a single page or screen are counted. (screen_view + page_view events) / sessions.Campos incompatíveis (120) |
| Views per user (screenpageviewsperuser) | float | The number of app screens or web pages your users viewed per active user. Repeated views of a single page or screen are counted. (screen_view + page_view events) / active users.Campos incompatíveis (120) |
| WAU / MAU (waupermau) | float | The rolling percent of 30-day active users who are also 7-day active users. This metric is returned as a fraction; for example, 0.234 means 23.4% of 30-day active users were also 7-day active users.Campos incompatíveis (15) |
Perguntas frequentes
O que é o Custom Report do Google Analytics 4 na Kondado?▼
É um modelo de relatório personalizado que permite escolher livremente quais dimensões e métricas do GA4 serão extraídas pela integração da Kondado. Ele é útil quando você precisa de combinações específicas que não estão nos relatórios pré-definidos.
Onde encontro a lista de dimensões e métricas disponíveis no GA4?▼
A página exibe a referência completa de dimensões e métricas suportadas pelo GA4 que podem ser usadas no Custom Report. Use o iframe acima ou consulte também a documentação oficial do Google Analytics 4.
Existe limite de dimensões e métricas por relatório do GA4?▼
Sim. O próprio GA4 impõe limites por requisição (geralmente até 9 dimensões e 10 métricas por consulta) e algumas combinações não são compatíveis. Confira na referência quais campos podem ser combinados antes de configurar a integração.
Para quais destinos posso enviar os dados do Custom Report do GA4?▼
Os dados podem ser replicados para destinos como Power BI, Looker Studio, Google Sheets, Excel, BigQuery, PostgreSQL e outros. Veja a lista completa na página de destinos.
Como configuro um Custom Report do GA4 na Kondado?▼
Ao criar a integração do Google Analytics 4 na Kondado, escolha o pipeline de Custom Report e selecione as dimensões e métricas desejadas a partir desta referência. Em seguida, defina o destino e a frequência de atualização.
