01. Facebook

id

text

[en] The string act_{ad_account_id}.

account_id

text

[en] The ID of the Ad Account

account_status

float

[en] Status of the account: 1 = ACTIVE, 2 = DISABLED, 3 = UNSETTLED, 7 = PENDING_RISK_REVIEW, 8 = PENDING_SETTLEMENT, 9 = IN_GRACE_PERIOD, 100 = PENDING_CLOSURE, 101 = CLOSED, 201 = ANY_ACTIVE, 202 = ANY_CLOSED

age

float

[en] Amount of time the ad account has been open, in days.

amount_spent

float

[en] Current total amount spent by the account. This can be reset

balance

float

[en] Bill amount due for this Ad Account.

business_city

text

[en] City for business address

business_country_code

text

[en] Country code for the business address

business_name

text

[en] The business name for the account

business_state

text

[en] State abbreviation for business address

business_street

text

[en] First line of the business street address for the account

business_street2

text

[en] Second line of the business street address for the account

business_zip

text

[en] Zip code for business address

can_create_brand_lift_study

boolean

[en] If we can create a new automated brand lift study under the Ad Account

created_time

text

[en] The time the account was created in ISO 8601 format

currency

text

[en] The currency used for the account, based on the corresponding value in the account settings

disable_reason

float

[en] The reason why the account was disabled. Possible reasons are: 0 = NONE, 1 = ADS_INTEGRITY_POLICY, 2 = ADS_IP_REVIEW, 3 = RISK_PAYMENT, 4 = GRAY_ACCOUNT_SHUT_DOWN, 5 = ADS_AFC_REVIEW, 6 = BUSINESS_INTEGRITY_RAR, 7 = PERMANENT_CLOSE, 8 = UNUSED_RESELLER_ACCOUNT, 9 = UNUSED_ACCOUNT, 10 = UMBRELLA_AD_ACCOUNT, 11 = BUSINESS_MANAGER_INTEGRITY_POLICY, 12 = MISREPRESENTED_AD_ACCOUNT, 13 = AOAB_DESHARE_LEGAL_ENTITY, 14 = CTX_THREAD_REVIEW, 15 = COMPROMISED_AD_ACCOUNT

end_advertiser

text

[en] The entity the ads will target. Must be a Facebook Page Alias, Facebook Page ID or an Facebook App ID

end_advertiser_name

text

[en] The name of the entity the ads will target

min_daily_budget

float

[en] The minimum daily budget for this Ad Account

name

text

[en] Name of the account. If not set, the name of the first admin visible to the user will be returned

spend_cap

float

[en] The maximum amount that can be spent by this Ad Account. When the amount is reached, related Ad Campaigns are paused. A value of 0 means no spending-cap. Setting a new spend cap only applies to spend AFTER the time at which you set it. Value specified in basic unit of the currency, for example 'cents' for USD

tax_id

text

[en] Tax ID

timezone_name

text

[en] Name for the time zone

ad_id

text

[en] The ID of the ad

account_id

text

[en] The ID of the Ad Account

    Contas de anúncio > > account_id

adset_id

text

[en] ID of the ad set that contains the ad

adset_name

text

[en] Name of the ad set that contains this ad

campaign_id

text

[en] ID of the ad campaign that contains this ad

campaign_name

text

[en] Name of the ad campaign that contains this ad

created_time

timestamp

[en] Time when the ad was created

name

text

[en] Name of the ad

source_ad_id

text

[en] The source ad id that this ad is copied from (zero if not a copy)

    Detalhes dos anúncios > > ad_id

status

text

[en] The configured status of the ad

updated_time

timestamp

[en] Time when this ad was updated

creative_actor_id

text

[en] The actor ID (Page ID) of this creative

    Páginas > > id

creative_body

text

[en] The body of the ad. Not supported for video post creatives

creative_call_to_action_type

text

[en] Type of call to action button in your ad. This determines the button text and header text for your ad

creative_id

text

[en] Unique ID for an ad creative

creative_name

text

[en] Name of this ad creative as seen in the ad account's library

creative_object_type

text

[en] The type of Facebook object you want to advertise. Allowed values are: PAGE, DOMAIN, EVENT, STORE_ITEM (refers to an iTunes or Google Play store destination), SHARE (from a page), PHOTO, STATUS (of a page), VIDEO, APPLICATION (app on Facebook), INVALID (when an invalid object_id was specified such as a deleted object or if we do not have permission to see the object. In very few cases, this field may be empty if Facebook is unable to identify the type of advertised object), PRIVACY_CHECK_FAIL (we are missing the permission to load this object type), POST_DELETED (this object_type has been deleted)

creative_thumbnail_url

text

[en] URL for a thumbnail image for this ad creative

creative_image_url

text

[en] A URL for the image for this creative. We save the image at this URL to the ad account's image library

creative_title

text

[en] Title for link ad, which does not belong to a page

account_id

text

[en] The ID number of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing

    Contas de anúncio > > account_id

metric_date

date

[en] The date to which this row refers to (calculated by Kondado)

account_name

text

[en] The name of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing

adset_id

text

[en] The unique ID of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting

campaign_id

text

[en] The unique ID number of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads

frequency

float

[en] The average number of times each person saw your ad. This metric is estimated

estimated_ad_recallers

float

[en] The estimated number of additional people that would remember seeing your ads within 2 days if asked - only available for assets with Brand Awareness objective

estimated_ad_recall_rate

float

[en] The rate that an estimated number of additional people that would remember seeing your ads within 2 days if asked - only available for assets with Brand Awareness objective

cost_per_estimated_ad_recallers

float

[en] The estimated cost for each additional person that would remember seeing your ads within 2 days if asked - only available for assets with Brand Awareness objective

inline_link_clicks

float

[en] The number of clicks on links to select destinations or experiences, on or off Facebook-owned properties. Inline link clicks use a fixed 1-day-click attribution window

unique_inline_link_clicks

float

[en] The number of people who performed an inline link click. This metric is estimated

impressions

float

[en] The number of times your ads were on screen

campaign_name

text

[en] The name of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads

unique_clicks

float

[en] The number of people who performed a click (all). This metric is estimated

adset_name

text

[en] The name of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting

objective

text

[en] The objective reflecting the goal you want to achieve with your advertising. It may be different from the selected objective of the campaign in some cases

clicks

float

[en] The number of clicks on your ads

ad_id

text

[en] The unique ID of the ad you're viewing in reporting

    Detalhes dos anúncios > > ad_id

reach

float

[en] The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people. This metric is estimated

ad_name

text

[en] The name of the ad you're viewing in reporting

account_currency

text

[en] Currency that is used by your ad account

inline_post_engagement

float

[en] The total number of actions that people take involving your ads. Inline post engagements use a fixed 1-day-click attribution window

spend

float

[en] The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. This metric is estimated

ctr

float

[en] The percentage of times people saw your ad and performed a click (all)

cpp

float

[en] The average cost to reach 1,000 people. This metric is estimated

cpm

float

[en] The average cost for 1,000 impressions

cpc

float

[en] The average cost for each click (all)

optimization_goal

text

[en] What the ad set is optimizing for - APP_INSTALLS: Will optimize for people more likely to install your app; ENGAGED_USERS: Will optimize for people more likely to take a particular action in your app; EVENT_RESPONSES: Will optimize for people more likely to attend your event; IMPRESSIONS: Will show the ads as many times as possible; LEAD_GENERATION: Will optimize for people more likely to fill out a lead generation form; LINK_CLICKS: Will optimize for people more likely to click in the link of the ad; OFFER_CLAIMS: Will optimize for people more likely to claim the offer; OFFSITE_CONVERSIONS: Will optimize for people more likely to make a conversion in the site; PAGE_ENGAGEMENT: Will optimize for people more likely to engage with your page; PAGE_LIKES: Will optimize for people more likely to like your page; POST_ENGAGEMENT: Will optimize for people more likely to engage with your post; REACH: Optimize to reach the most unique users of each day or interval specified in frequency_control_specs; SOCIAL_IMPRESSIONS: Increase the number of impressions with social context. For example, with the names of one or more of the user's friends attached to the ad who have already liked the page or installed the app; VALUE: Will optimize for maximum total purchase value within the specified attribution window; THRUPLAY: Will optimize delivery of your ads to people are more likely to play your ad to completion, or play it for at least 15 seconds; AD_RECALL_LIFT: Optimize for people more likely to remember seeing your ads; VISIT_INSTAGRAM_PROFILE: Optimize for visits to the advertiser's instagram profile

a_add_payment_info

float

[en] Occurs when a user adds payment information during a checkout process.

a_add_to_cart

float

[en] Triggered when a user adds a product to their shopping cart.

a_add_to_wishlist

float

[en] Happens when a user adds a product to their wishlist.

a_app_custom_event

float

[en] Represents a custom event defined within an app.

a_app_custom_event_fb_mobile_achievement_unlocked

float

[en] Indicates that a user has unlocked an achievement within a mobile app.

a_app_custom_event_fb_mobile_activate_app

float

[en] Marks the activation of a mobile app by a user.

a_app_custom_event_fb_mobile_add_payment_info

float

[en] Occurs when a user adds payment information within a mobile app.

a_app_custom_event_fb_mobile_add_to_cart

float

[en] Triggered when a user adds an item to their cart within a mobile app.

a_app_custom_event_fb_mobile_add_to_wishlist

float

[en] Happens when a user adds an item to their wishlist within a mobile app.

a_app_custom_event_fb_mobile_complete_registration

float

[en] Indicates that a user has completed the registration process within a mobile app.

a_app_custom_event_fb_mobile_content_view

float

[en] Marks when a user views content within a mobile app.

a_app_custom_event_fb_mobile_d2_retention

float

[en] Represents a user returning to the app on the second day after installation.

a_app_custom_event_fb_mobile_d7_retention

float

[en] Represents a user returning to the app on the seventh day after installation.

a_app_custom_event_fb_mobile_initiated_checkout

float

[en] Occurs when a user initiates the checkout process within a mobile app.

a_app_custom_event_fb_mobile_level_achieved

float

[en] Indicates that a user has achieved a new level within a mobile app.

a_app_custom_event_fb_mobile_purchase

float

[en] Marks a purchase made within a mobile app.

a_app_custom_event_fb_mobile_rate

float

[en] Triggered when a user rates content within a mobile app.

a_app_custom_event_fb_mobile_search

float

[en] Happens when a user performs a search within a mobile app.

a_app_custom_event_fb_mobile_spent_credits

float

[en] Indicates that a user has spent credits within a mobile app.

a_app_custom_event_fb_mobile_tutorial_completion

float

[en] Marks the completion of a tutorial within a mobile app.

a_app_custom_event_other

float

[en] Represents other custom events defined within an app.

a_app_engagement

float

[en] Occurs when a user engages with an app, such as opening it or interacting with its features.

a_app_install

float

[en] Triggered when a user installs an app.

a_call_confirm_grouped

float

[en] Represents grouped call confirmations.

a_checkin

float

[en] Happens when a user checks in at a location.

a_click_to_call_call_confirm

float

[en] Occurs when a user confirms a call initiated through a click-to-call action.

a_click_to_call_callback_request_submitted

float

[en] Indicates that a user has submitted a callback request through a click-to-call action.

a_click_to_call_native_20s_call_connect

float

[en] Marks a call connection lasting at least 20 seconds initiated through a native click-to-call action.

a_click_to_call_native_60s_call_connect

float

[en] Marks a call connection lasting at least 60 seconds initiated through a native click-to-call action.

a_click_to_call_native_call_placed

float

[en] Occurs when a call is placed through a native click-to-call action.

a_click_to_join_new_channel_member

float

[en] Happens when a user joins a new channel through a click-to-join action.

a_comment

float

[en] Triggered when a user comments on a post.

a_commerce_event

float

[en] Represents events related to commerce activities, such as purchases or product views.

a_complete_registration

float

[en] Indicates that a user has completed a registration process.

a_credit_spent

float

[en] Marks the spending of credits by a user.

a_group_join

float

[en] Occurs when a user joins a group.

a_initiate_checkout

float

[en] Triggered when a user initiates the checkout process.

a_interactive_component_tap

float

[en] Happens when a user taps on an interactive component, such as a button or link.

a_landing_page_view

float

[en] Indicates that a user has viewed a landing page.

a_lead

float

[en] Represents the generation of a lead, such as when a user submits a form.

a_leadgen_grouped

float

[en] Represents grouped lead generation events.

a_like

float

[en] Occurs when a user likes a post or page.

a_link_click

float

[en] Triggered when a user clicks on a link.

a_mobile_app_install

float

[en] Marks the installation of a mobile app by a user.

a_offline_conversion

float

[en] Represents a conversion that occurred offline, such as an in-store purchase.

a_offline_conversion_add_payment_info

float

[en] Occurs when a user adds payment information offline.

a_offline_conversion_add_to_cart

float

[en] Triggered when a user adds an item to their cart offline.

a_offline_conversion_add_to_wishlist

float

[en] Happens when a user adds an item to their wishlist offline.

a_offline_conversion_complete_registration

float

[en] Indicates that a user has completed a registration process offline.

a_offline_conversion_initiate_checkout

float

[en] Occurs when a user initiates the checkout process offline.

a_offline_conversion_lead

float

[en] Represents the generation of a lead offline.

a_offline_conversion_other

float

[en] Represents other offline conversion events.

a_offline_conversion_purchase

float

[en] Marks a purchase made offline.

a_offline_conversion_search

float

[en] Happens when a user performs a search offline.

a_offline_conversion_view_content

float

[en] User views content offline.

a_offsite_conversion

float

[en] Conversion event occurring outside the platform, such as on an external website.

a_offsite_conversion_fb_pixel_add_payment_info

float

[en] User adds payment information on an external site tracked via Facebook Pixel.

a_offsite_conversion_fb_pixel_add_to_cart

float

[en] User adds an item to their cart on an external site tracked via Facebook Pixel.

a_offsite_conversion_fb_pixel_add_to_wishlist

float

[en] User adds an item to their wishlist on an external site tracked via Facebook Pixel.

a_offsite_conversion_fb_pixel_complete_registration

float

[en] User completes registration on an external site tracked via Facebook Pixel.

a_offsite_conversion_fb_pixel_custom

float

[en] Custom event tracked on an external site via Facebook Pixel.

a_offsite_conversion_fb_pixel_initiate_checkout

float

[en] User initiates checkout on an external site tracked via Facebook Pixel.

a_offsite_conversion_fb_pixel_lead

float

[en] Lead generated on an external site tracked via Facebook Pixel.

a_offsite_conversion_fb_pixel_purchase

float

[en] Purchase completed on an external site tracked via Facebook Pixel.

a_offsite_conversion_fb_pixel_search

float

[en] User performs a search on an external site tracked via Facebook Pixel.

a_offsite_conversion_fb_pixel_view_content

float

[en] User views content on an external site tracked via Facebook Pixel.

a_omni_achievement_unlocked

float

[en] User unlocks an achievement across multiple platforms.

a_omni_activate_app

float

[en] User activates an app across multiple platforms.

a_omni_add_to_cart

float

[en] User adds an item to their cart across multiple platforms.

a_omni_add_to_wishlist

float

[en] User adds an item to their wishlist across multiple platforms.

a_omni_app_install

float

[en] User installs an app across multiple platforms.

a_omni_complete_registration

float

[en] User completes registration across multiple platforms.

a_omni_custom

float

[en] Custom event occurring across multiple platforms.

a_omni_initiated_checkout

float

[en] User initiates checkout across multiple platforms.

a_omni_level_achieved

float

[en] User achieves a new level across multiple platforms.

a_omni_purchase

float

[en] User completes a purchase across multiple platforms.

a_omni_rate

float

[en] User rates content across multiple platforms.

a_omni_search

float

[en] User performs a search across multiple platforms.

a_omni_spend_credits

float

[en] User spends credits across multiple platforms.

a_omni_tutorial_completion

float

[en] User completes a tutorial across multiple platforms.

a_omni_view_content

float

[en] User views content across multiple platforms.

a_onsite_app_add_to_cart

float

[en] User adds an item to their cart within an app on Facebook.

a_onsite_app_purchase

float

[en] User completes a purchase within an app on Facebook.

a_onsite_app_view_content

float

[en] User views content within an app on Facebook.

a_onsite_conversion_add_to_cart

float

[en] User adds an item to their cart directly on Facebook's platform.

a_onsite_conversion_add_to_wishlist

float

[en] User adds an item to their wishlist directly on Facebook's platform.

a_onsite_conversion_click_to_call

float

[en] User initiates a call through a click-to-call action on Facebook.

a_onsite_conversion_donate

float

[en] User makes a donation directly on Facebook.

a_onsite_conversion_find_location

float

[en] User searches for a location directly on Facebook.

a_onsite_conversion_flow_complete

float

[en] User completes a predefined flow (e.g., sign-up) on Facebook.

a_onsite_conversion_initiate_checkout

float

[en] User initiates the checkout process directly on Facebook.

a_onsite_conversion_lead

float

[en] Lead generated through Facebook's onsite actions.

a_onsite_conversion_lead_grouped

float

[en] Grouped lead generation events on Facebook.

a_onsite_conversion_message_to_buy

float

[en] User messages a business with purchase intent on Facebook.

a_onsite_conversion_messaging_20s_call_connect

float

[en] Messaging call connects for at least 20 seconds.

a_onsite_conversion_messaging_60s_call_connect

float

[en] Messaging call connects for at least 60 seconds.

a_onsite_conversion_messaging_block

float

[en] User blocks messaging from a business.

a_onsite_conversion_messaging_business_calling_call_ans

float

[en] Call answered from a business within Facebook Messenger.

a_onsite_conversion_messaging_business_calling_call_ini

float

[en] Call initiated with a business in Facebook Messenger.

a_onsite_conversion_messaging_business_calling_call_mis

float

[en] Call missed from a business within Facebook Messenger.

a_onsite_conversion_messaging_business_calling_opt_in_a

float

[en] User accepts opt-in to receive calls from a business.

a_onsite_conversion_messaging_business_calling_opt_in_d

float

[en] User denies opt-in to receive calls from a business.

a_onsite_conversion_messaging_business_calling_opt_in_s

float

[en] Business sends opt-in request for calls.

a_onsite_conversion_messaging_conversation_replied_7d

float

[en] User replies to a business within 7 days.

a_onsite_conversion_messaging_conversation_started_7d

float

[en] Conversation started with a business within 7 days.

a_onsite_conversion_messaging_first_reply

float

[en] User's first reply to a business.

a_onsite_conversion_messaging_order_created_v2

float

[en] User places an order through Facebook's messaging.

a_onsite_conversion_messaging_order_shipped_v2

float

[en] User's order marked as shipped via Facebook messaging.

a_onsite_conversion_messaging_user_call_placed

float

[en] User places a call via messaging.

a_onsite_conversion_messaging_user_conversation_depth_2_message_send

float

[en] User sends two messages in a conversation on Facebook's platform.

a_onsite_conversion_messaging_user_conversation_depth_3_message_send

float

[en] User sends three messages in a conversation on Facebook's platform.

a_onsite_conversion_messaging_user_depth_2_message_send

float

[en] User sends at least two messages in an ongoing conversation on Facebook's platform.

a_onsite_conversion_messaging_user_depth_3_message_send

float

[en] User sends at least three messages in an ongoing conversation on Facebook's platform.

a_onsite_conversion_messaging_user_depth_5_message_send

float

[en] User sends at least five messages in an ongoing conversation on Facebook's platform.

a_onsite_conversion_messaging_user_subscribed

float

[en] User subscribes to messages from a business on Facebook's platform.

a_onsite_conversion_messaging_welcome_message_view

float

[en] User views a welcome message in Facebook messaging.

a_onsite_conversion_other

float

[en] Other onsite conversions on Facebook's platform.

a_onsite_conversion_post_save

float

[en] User saves a post on Facebook's platform.

a_onsite_conversion_purchase

float

[en] User completes a purchase directly on Facebook's platform.

a_onsite_conversion_total_messaging_connection

float

[en] Total connections made via messaging on Facebook's platform.

a_onsite_conversion_view_content

float

[en] User views content directly on Facebook's platform.

a_onsite_web_add_to_cart

float

[en] User adds an item to their cart on Facebook's web interface.

a_onsite_web_app_add_to_cart

float

[en] User adds an item to their cart within Facebook's web app.

a_onsite_web_app_purchase

float

[en] User completes a purchase within Facebook's web app.

a_onsite_web_app_view_content

float

[en] User views content within Facebook's web app.

a_onsite_web_initiate_checkout

float

[en] User initiates the checkout process on Facebook's web platform.

a_onsite_web_lead

float

[en] Lead generated on Facebook's web platform.

a_onsite_web_purchase

float

[en] Purchase completed on Facebook's web platform.

a_onsite_web_view_content

float

[en] Content viewed on Facebook's web platform.

a_outbound_clicks_outbound_click

float

[en] User clicks a link that directs them off Facebook's platform.

a_page_engagement

float

[en] User engages with a Facebook page (e.g., likes, comments, shares).

a_photo_view

float

[en] User views a photo on Facebook's platform.

a_post

float

[en] User creates a post on Facebook's platform.

a_post_engagement

float

[en] User engages with a post (e.g., reacts, shares, comments) on Facebook's platform.

a_post_reaction

float

[en] User reacts to a post with like, love, etc., on Facebook's platform.

a_purchase

float

[en] User completes a purchase.

a_purchase_roas_omni_purchase

float

[en] Return on ad spend for purchases across multiple platforms.

a_rsvp

float

[en] User RSVPs to an event on Facebook's platform.

a_search

float

[en] User performs a search on Facebook's platform.

a_video_p100_watched_actions_video_view

float

[en] User watches 100% of a video on Facebook's platform.

a_video_p25_watched_actions_video_view

float

[en] User watches 25% of a video on Facebook's platform.

a_video_p50_watched_actions_video_view

float

[en] User watches 50% of a video on Facebook's platform.

a_video_p75_watched_actions_video_view

float

[en] User watches 75% of a video on Facebook's platform.

a_video_p95_watched_actions_video_view

float

[en] User watches 95% of a video on Facebook's platform.

a_video_view

float

[en] User views a video on Facebook's platform.

a_view_content

float

[en] User views content on Facebook's platform.

a_web_in_store_purchase

float

[en] Purchase made in-store but tracked online.

a_website_purchase_roas

float

[en] Return on ad spend for website purchases.

a_website_purchase_roas_offsite_conversion_fb_pixel_pur

float

[en] Return on ad spend for purchases via Facebook Pixel offsite.

a_app_use

float

[en] User uses an app.

a_games_plays

float

[en] User plays a game.

a_outbound_click

float

[en] User clicks an outbound link.

a_contact_total

float

[en] Total contact actions by user across all sources.

a_contact_website

float

[en] Contact action taken on a website.

a_contact_mobile_app

float

[en] Contact action within a mobile app.

a_contact_offline

float

[en] Contact action taken offline.

a_customize_product_total

float

[en] Total product customizations by user across all sources.

a_customize_product_website

float

[en] Product customized on a website.

a_customize_product_mobile_app

float

[en] Product customized in a mobile app.

a_customize_product_offline

float

[en] Product customization offline.

a_donate_total

float

[en] Total donations made by user across all sources.

a_donate_website

float

[en] Donation made on a website.

a_donate_on_facebook

float

[en] Donation made on Facebook's platform.

a_donate_mobile_app

float

[en] Donation made in a mobile app.

a_donate_offline

float

[en] Donation made offline.

a_find_location_total

float

[en] Total times user searched for a location across all sources.

a_find_location_website

float

[en] Location search on a website.

a_find_location_mobile_app

float

[en] User searches for a location within a mobile app.

a_find_location_offline

float

[en] User searches for a location through offline means.

a_schedule_total

float

[en] Total scheduling actions taken by the user across all platforms.

a_schedule_website

float

[en] User schedules an appointment or event through a website.

a_schedule_mobile_app

float

[en] User schedules an appointment or event within a mobile app.

a_schedule_offline

float

[en] User schedules an appointment or event through offline methods.

a_start_trial_total

float

[en] Total instances where the user initiates a trial period across all platforms.

a_start_trial_website

float

[en] User initiates a trial period through a website.

a_start_trial_mobile_app

float

[en] User initiates a trial period within a mobile app.

a_start_trial_offline

float

[en] User initiates a trial period through offline methods.

a_submit_application_total

float

[en] Total applications submitted by the user across all platforms.

a_submit_application_website

float

[en] User submits an application through a website.

a_submit_application_mobile_app

float

[en] User submits an application within a mobile app.

a_submit_application_offline

float

[en] User submits an application through offline methods.

a_submit_application_on_facebook

float

[en] User submits an application directly on Facebook's platform.

a_subscribe_total

float

[en] Total subscriptions initiated by the user across all platforms.

a_subscribe_website

float

[en] User subscribes to a service or content through a website.

a_subscribe_mobile_app

float

[en] User subscribes to a service or content within a mobile app.

a_subscribe_offline

float

[en] User subscribes to a service or content through offline methods.

a_recurring_subscription_payment_total

float

[en] Total recurring subscription payments made by the user across all platforms.

a_recurring_subscription_payment_website

float

[en] Recurring subscription payment made through a website.

a_recurring_subscription_payment_mobile_app

float

[en] Recurring subscription payment made within a mobile app.

a_recurring_subscription_payment_offline

float

[en] Recurring subscription payment made through offline methods.

a_cancel_subscription_total

float

[en] Total instances where the user cancels a subscription across all platforms.

a_cancel_subscription_website

float

[en] User cancels a subscription through a website.

a_cancel_subscription_mobile_app

float

[en] User cancels a subscription within a mobile app.

a_cancel_subscription_offline

float

[en] User cancels a subscription through offline methods.

a_ad_click_mobile_app

float

[en] User clicks on an advertisement within a mobile app.

a_ad_impression_mobile_app

float

[en] User views an advertisement within a mobile app.

a_offsite_conversion_custom_kdd_total

float

[en] Sum of all events in offsite_conversion.custom (calculated by kondado)

value_add_payment_info

float

[en] Total value from users adding payment information.

value_add_to_cart

float

[en] Total value from users adding items to their cart.

value_add_to_wishlist

float

[en] Total value from users adding items to their wishlist.

value_app_custom_event_fb_mobile_add_to_cart

float

[en] Total value from mobile app users adding items to their cart.

value_app_custom_event_fb_mobile_add_to_wishlist

float

[en] Total value from mobile app users adding items to their wishlist.

value_app_custom_event_fb_mobile_content_view

float

[en] Total value from mobile app users viewing content.

value_app_custom_event_fb_mobile_initiated_checkout

float

[en] Total value from mobile app users initiating the checkout process.

value_app_custom_event_fb_mobile_purchase

float

[en] Total value from purchases made within the mobile app.

value_app_custom_event_fb_mobile_search

float

[en] Total value from searches conducted within the mobile app.

value_app_custom_event_fb_mobile_spent_credits

float

[en] Total value from credits spent within the mobile app.

value_app_custom_event_other

float

[en] Total value from other custom events tracked within the app.

value_complete_registration

float

[en] Total value from users completing registration forms.

value_initiate_checkout

float

[en] Total value from users initiating the checkout process.

value_lead

float

[en] Total value from lead generation activities.

value_offline_conversion_purchase

float

[en] Total value from purchases recorded through offline conversion tracking.

value_offsite_conversion_fb_pixel_add_payment_info

float

[en] Total value from users adding payment information tracked by the Facebook Pixel.

value_offsite_conversion_fb_pixel_add_to_cart

float

[en] Total value from users adding items to their cart tracked by the Facebook Pixel.

value_offsite_conversion_fb_pixel_add_to_wishlist

float

[en] Total value from users adding items to their wishlist tracked by the Facebook Pixel.

value_offsite_conversion_fb_pixel_complete_registration

float

[en] Total value from users completing registration forms tracked by the Facebook Pixel.

value_offsite_conversion_fb_pixel_custom

float

[en] Total value from custom conversions tracked by the Facebook Pixel.

value_offsite_conversion_fb_pixel_initiate_checkout

float

[en] Total value from users initiating the checkout process tracked by the Facebook Pixel.

value_offsite_conversion_fb_pixel_lead

float

[en] Total value from lead generation activities tracked by the Facebook Pixel.

value_offsite_conversion_fb_pixel_purchase

float

[en] Total value from purchases tracked by the Facebook Pixel.

value_offsite_conversion_fb_pixel_search

float

[en] Total value from searches conducted on the website tracked by the Facebook Pixel.

value_offsite_conversion_fb_pixel_view_content

float

[en] Total value from content views tracked by the Facebook Pixel.

value_omni_add_to_cart

float

[en] Total value from users adding items to their cart across all platforms.

value_omni_add_to_wishlist

float

[en] Total value from users adding items to their wishlist across all platforms.

value_omni_complete_registration

float

[en] Total value from users completing registration forms across all platforms.

value_omni_custom

float

[en] Total value from custom actions across all platforms.

value_omni_initiated_checkout

float

[en] Total value from users initiating the checkout process across all platforms.

value_omni_purchase

float

[en] Total value from purchases across all platforms.

value_omni_search

float

[en] Total value from searches conducted across all platforms.

value_omni_view_content

float

[en] Total value from content views across all platforms.

value_onsite_app_add_to_cart

float

[en] Total value from users adding items to their cart within the app.

value_onsite_app_purchase

float

[en] Total value from purchases made within the app.

value_onsite_app_view_content

float

[en] Total value from content views within the app.

value_onsite_conversion_purchase

float

[en] Total value from purchases made on Facebook's platform.

value_onsite_web_add_to_cart

float

[en] Total value from users adding items to their cart on the website.

value_onsite_web_app_add_to_cart

float

[en] Total value from users adding items to their cart within the web app.

value_onsite_web_app_purchase

float

[en] Total value from purchases made within the web app.

value_onsite_web_app_view_content

float

[en] Total value from content views within the web app.

value_onsite_web_initiate_checkout

float

[en] Total value from users initiating the checkout process on the website.

value_onsite_web_lead

float

[en] Total value from lead generation activities on the website.

value_onsite_web_purchase

float

[en] Total value from purchases made on the website.

value_onsite_web_view_content

float

[en] Total value from content views on the website.

value_purchase

float

[en] Total value from all purchases.

value_search

float

[en] Total value from all searches conducted.

value_view_content

float

[en] Total value from all content views.

value_web_in_store_purchase

float

[en] Total value from in-store purchases recorded through web tracking.

value_offsite_conversion_custom_kdd_total

float

[en] Sum of all values in offsite_conversion.custom (calculated by kondado).

metric_date

date

account_id

text

account_name

text

adset_id

text

campaign_id

text

campaign_name

text

adset_name

text

ad_id

text

ad_name

text

actions__value

float

actions_1d_view

float

actions_7d_view

float

actions_28d_view

float

actions_1d_click

float

actions_7d_click

float

actions_28d_click

float

actions__action_type

text

metric_date

date

account_id

text

account_name

text

adset_id

text

campaign_id

text

campaign_name

text

adset_name

text

ad_id

text

ad_name

text

action_values_value

float

action_values_1d_view

float

action_values_7d_view

float

action_values_28d_view

float

action_values_1d_click

float

action_values_7d_click

float

action_values_28d_click

float

action_values_action_type

text

account_id

text

[en] The ID number of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing

    Contas de anúncio > > account_id

metric_date

date

[en] The date to which this row refers to (calculated by Kondado)

account_name

text

[en] The name of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing

campaign_id

text

[en] The unique ID number of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads

frequency

float

[en] The average number of times each person saw your ad. This metric is estimated

estimated_ad_recallers

float

[en] The estimated number of additional people that would remember seeing your ads within 2 days if asked - only available for assets with Brand Awareness objective

estimated_ad_recall_rate

float

[en] The rate that an estimated number of additional people that would remember seeing your ads within 2 days if asked - only available for assets with Brand Awareness objective

cost_per_estimated_ad_recallers

float

[en] The estimated cost for each additional person that would remember seeing your ads within 2 days if asked - only available for assets with Brand Awareness objective

inline_link_clicks

float

[en] The number of clicks on links to select destinations or experiences, on or off Facebook-owned properties. Inline link clicks use a fixed 1-day-click attribution window

unique_inline_link_clicks

float

[en] The number of people who performed an inline link click. This metric is estimated

impressions

float

[en] The number of times your ads were on screen

campaign_name

text

[en] The name of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads

unique_clicks

float

[en] The number of people who performed a click (all). This metric is estimated

objective

text

[en] The objective reflecting the goal you want to achieve with your advertising. It may be different from the selected objective of the campaign in some cases

clicks

float

[en] The number of clicks on your ads

reach

float

[en] The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people. This metric is estimated

account_currency

text

[en] Currency that is used by your ad account

inline_post_engagement

float

[en] The total number of actions that people take involving your ads. Inline post engagements use a fixed 1-day-click attribution window

spend

float

[en] The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. This metric is estimated

ctr

float

[en] The percentage of times people saw your ad and performed a click (all)

cpp

float

[en] The average cost to reach 1,000 people. This metric is estimated

cpm

float

[en] The average cost for 1,000 impressions

cpc

float

[en] The average cost for each click (all)

optimization_goal

text

[en] What the ad set is optimizing for - APP_INSTALLS: Will optimize for people more likely to install your app; ENGAGED_USERS: Will optimize for people more likely to take a particular action in your app; EVENT_RESPONSES: Will optimize for people more likely to attend your event; IMPRESSIONS: Will show the ads as many times as possible; LEAD_GENERATION: Will optimize for people more likely to fill out a lead generation form; LINK_CLICKS: Will optimize for people more likely to click in the link of the ad; OFFER_CLAIMS: Will optimize for people more likely to claim the offer; OFFSITE_CONVERSIONS: Will optimize for people more likely to make a conversion in the site; PAGE_ENGAGEMENT: Will optimize for people more likely to engage with your page; PAGE_LIKES: Will optimize for people more likely to like your page; POST_ENGAGEMENT: Will optimize for people more likely to engage with your post; REACH: Optimize to reach the most unique users of each day or interval specified in frequency_control_specs; SOCIAL_IMPRESSIONS: Increase the number of impressions with social context. For example, with the names of one or more of the user's friends attached to the ad who have already liked the page or installed the app; VALUE: Will optimize for maximum total purchase value within the specified attribution window; THRUPLAY: Will optimize delivery of your ads to people are more likely to play your ad to completion, or play it for at least 15 seconds; AD_RECALL_LIFT: Optimize for people more likely to remember seeing your ads; VISIT_INSTAGRAM_PROFILE: Optimize for visits to the advertiser's instagram profile

a_add_payment_info

float

[en] Occurs when a user adds payment information during a checkout process.

a_add_to_cart

float

[en] Triggered when a user adds a product to their shopping cart.

a_add_to_wishlist

float

[en] Happens when a user adds a product to their wishlist.

a_app_custom_event

float

[en] Represents a custom event defined within an app.

a_app_custom_event_fb_mobile_achievement_unlocked

float

[en] Indicates that a user has unlocked an achievement within a mobile app.

a_app_custom_event_fb_mobile_activate_app

float

[en] Marks the activation of a mobile app by a user.

a_app_custom_event_fb_mobile_add_payment_info

float

[en] Occurs when a user adds payment information within a mobile app.

a_app_custom_event_fb_mobile_add_to_cart

float

[en] Triggered when a user adds an item to their cart within a mobile app.

a_app_custom_event_fb_mobile_add_to_wishlist

float

[en] Happens when a user adds an item to their wishlist within a mobile app.

a_app_custom_event_fb_mobile_complete_registration

float

[en] Indicates that a user has completed the registration process within a mobile app.

a_app_custom_event_fb_mobile_content_view

float

[en] Marks when a user views content within a mobile app.

a_app_custom_event_fb_mobile_d2_retention

float

[en] Represents a user returning to the app on the second day after installation.

a_app_custom_event_fb_mobile_d7_retention

float

[en] Represents a user returning to the app on the seventh day after installation.

a_app_custom_event_fb_mobile_initiated_checkout

float

[en] Occurs when a user initiates the checkout process within a mobile app.

a_app_custom_event_fb_mobile_level_achieved

float

[en] Indicates that a user has achieved a new level within a mobile app.

a_app_custom_event_fb_mobile_purchase

float

[en] Marks a purchase made within a mobile app.

a_app_custom_event_fb_mobile_rate

float

[en] Triggered when a user rates content within a mobile app.

a_app_custom_event_fb_mobile_search

float

[en] Happens when a user performs a search within a mobile app.

a_app_custom_event_fb_mobile_spent_credits

float

[en] Indicates that a user has spent credits within a mobile app.

a_app_custom_event_fb_mobile_tutorial_completion

float

[en] Marks the completion of a tutorial within a mobile app.

a_app_custom_event_other

float

[en] Represents other custom events defined within an app.

a_app_engagement

float

[en] Occurs when a user engages with an app, such as opening it or interacting with its features.

a_app_install

float

[en] Triggered when a user installs an app.

a_call_confirm_grouped

float

[en] Represents grouped call confirmations.

a_checkin

float

[en] Happens when a user checks in at a location.

a_click_to_call_call_confirm

float

[en] Occurs when a user confirms a call initiated through a click-to-call action.

a_click_to_call_callback_request_submitted

float

[en] Indicates that a user has submitted a callback request through a click-to-call action.

a_click_to_call_native_20s_call_connect

float

[en] Marks a call connection lasting at least 20 seconds initiated through a native click-to-call action.

a_click_to_call_native_60s_call_connect

float

[en] Marks a call connection lasting at least 60 seconds initiated through a native click-to-call action.

a_click_to_call_native_call_placed

float

[en] Occurs when a call is placed through a native click-to-call action.

a_click_to_join_new_channel_member

float

[en] Happens when a user joins a new channel through a click-to-join action.

a_comment

float

[en] Triggered when a user comments on a post.

a_commerce_event

float

[en] Represents events related to commerce activities, such as purchases or product views.

a_complete_registration

float

[en] Indicates that a user has completed a registration process.

a_credit_spent

float

[en] Marks the spending of credits by a user.

a_group_join

float

[en] Occurs when a user joins a group.

a_initiate_checkout

float

[en] Triggered when a user initiates the checkout process.

a_interactive_component_tap

float

[en] Happens when a user taps on an interactive component, such as a button or link.

a_landing_page_view

float

[en] Indicates that a user has viewed a landing page.

a_lead

float

[en] Represents the generation of a lead, such as when a user submits a form.

a_leadgen_grouped

float

[en] Represents grouped lead generation events.

a_like

float

[en] Occurs when a user likes a post or page.

a_link_click

float

[en] Triggered when a user clicks on a link.

a_mobile_app_install

float

[en] Marks the installation of a mobile app by a user.

a_offline_conversion

float

[en] Represents a conversion that occurred offline, such as an in-store purchase.

a_offline_conversion_add_payment_info

float

[en] Occurs when a user adds payment information offline.

a_offline_conversion_add_to_cart

float

[en] Triggered when a user adds an item to their cart offline.

a_offline_conversion_add_to_wishlist

float

[en] Happens when a user adds an item to their wishlist offline.

a_offline_conversion_complete_registration

float

[en] Indicates that a user has completed a registration process offline.

a_offline_conversion_initiate_checkout

float

[en] Occurs when a user initiates the checkout process offline.

a_offline_conversion_lead

float

[en] Represents the generation of a lead offline.

a_offline_conversion_other

float

[en] Represents other offline conversion events.

a_offline_conversion_purchase

float

[en] Marks a purchase made offline.

a_offline_conversion_search

float

[en] Happens when a user performs a search offline.

a_offline_conversion_view_content

float

[en] User views content offline.

a_offsite_conversion

float

[en] Conversion event occurring outside the platform, such as on an external website.

a_offsite_conversion_fb_pixel_add_payment_info

float

[en] User adds payment information on an external site tracked via Facebook Pixel.

a_offsite_conversion_fb_pixel_add_to_cart

float

[en] User adds an item to their cart on an external site tracked via Facebook Pixel.

a_offsite_conversion_fb_pixel_add_to_wishlist

float

[en] User adds an item to their wishlist on an external site tracked via Facebook Pixel.

a_offsite_conversion_fb_pixel_complete_registration

float

[en] User completes registration on an external site tracked via Facebook Pixel.

a_offsite_conversion_fb_pixel_custom

float

[en] Custom event tracked on an external site via Facebook Pixel.

a_offsite_conversion_fb_pixel_initiate_checkout

float

[en] User initiates checkout on an external site tracked via Facebook Pixel.

a_offsite_conversion_fb_pixel_lead

float

[en] Lead generated on an external site tracked via Facebook Pixel.

a_offsite_conversion_fb_pixel_purchase

float

[en] Purchase completed on an external site tracked via Facebook Pixel.

a_offsite_conversion_fb_pixel_search

float

[en] User performs a search on an external site tracked via Facebook Pixel.

a_offsite_conversion_fb_pixel_view_content

float

[en] User views content on an external site tracked via Facebook Pixel.

a_omni_achievement_unlocked

float

[en] User unlocks an achievement across multiple platforms.

a_omni_activate_app

float

[en] User activates an app across multiple platforms.

a_omni_add_to_cart

float

[en] User adds an item to their cart across multiple platforms.

a_omni_add_to_wishlist

float

[en] User adds an item to their wishlist across multiple platforms.

a_omni_app_install

float

[en] User installs an app across multiple platforms.

a_omni_complete_registration

float

[en] User completes registration across multiple platforms.

a_omni_custom

float

[en] Custom event occurring across multiple platforms.

a_omni_initiated_checkout

float

[en] User initiates checkout across multiple platforms.

a_omni_level_achieved

float

[en] User achieves a new level across multiple platforms.

a_omni_purchase

float

[en] User completes a purchase across multiple platforms.

a_omni_rate

float

[en] User rates content across multiple platforms.

a_omni_search

float

[en] User performs a search across multiple platforms.

a_omni_spend_credits

float

[en] User spends credits across multiple platforms.

a_omni_tutorial_completion

float

[en] User completes a tutorial across multiple platforms.

a_omni_view_content

float

[en] User views content across multiple platforms.

a_onsite_app_add_to_cart

float

[en] User adds an item to their cart within an app on Facebook.

a_onsite_app_purchase

float

[en] User completes a purchase within an app on Facebook.

a_onsite_app_view_content

float

[en] User views content within an app on Facebook.

a_onsite_conversion_add_to_cart

float

[en] User adds an item to their cart directly on Facebook's platform.

a_onsite_conversion_add_to_wishlist

float

[en] User adds an item to their wishlist directly on Facebook's platform.

a_onsite_conversion_click_to_call

float

[en] User initiates a call through a click-to-call action on Facebook.

a_onsite_conversion_donate

float

[en] User makes a donation directly on Facebook.

a_onsite_conversion_find_location

float

[en] User searches for a location directly on Facebook.

a_onsite_conversion_flow_complete

float

[en] User completes a predefined flow (e.g., sign-up) on Facebook.

a_onsite_conversion_initiate_checkout

float

[en] User initiates the checkout process directly on Facebook.

a_onsite_conversion_lead

float

[en] Lead generated through Facebook's onsite actions.

a_onsite_conversion_lead_grouped

float

[en] Grouped lead generation events on Facebook.

a_onsite_conversion_message_to_buy

float

[en] User messages a business with purchase intent on Facebook.

a_onsite_conversion_messaging_20s_call_connect

float

[en] Messaging call connects for at least 20 seconds.

a_onsite_conversion_messaging_60s_call_connect

float

[en] Messaging call connects for at least 60 seconds.

a_onsite_conversion_messaging_block

float

[en] User blocks messaging from a business.

a_onsite_conversion_messaging_business_calling_call_ans

float

[en] Call answered from a business within Facebook Messenger.

a_onsite_conversion_messaging_business_calling_call_ini

float

[en] Call initiated with a business in Facebook Messenger.

a_onsite_conversion_messaging_business_calling_call_mis

float

[en] Call missed from a business within Facebook Messenger.

a_onsite_conversion_messaging_business_calling_opt_in_a

float

[en] User accepts opt-in to receive calls from a business.

a_onsite_conversion_messaging_business_calling_opt_in_d

float

[en] User denies opt-in to receive calls from a business.

a_onsite_conversion_messaging_business_calling_opt_in_s

float

[en] Business sends opt-in request for calls.

a_onsite_conversion_messaging_conversation_replied_7d

float

[en] User replies to a business within 7 days.

a_onsite_conversion_messaging_conversation_started_7d

float

[en] Conversation started with a business within 7 days.

a_onsite_conversion_messaging_first_reply

float

[en] User's first reply to a business.

a_onsite_conversion_messaging_order_created_v2

float

[en] User places an order through Facebook's messaging.

a_onsite_conversion_messaging_order_shipped_v2

float

[en] User's order marked as shipped via Facebook messaging.

a_onsite_conversion_messaging_user_call_placed

float

[en] User places a call via messaging.

a_onsite_conversion_messaging_user_conversation_depth_2_message_send

float

[en] User sends two messages in a conversation on Facebook's platform.

a_onsite_conversion_messaging_user_conversation_depth_3_message_send

float

[en] User sends three messages in a conversation on Facebook's platform.

a_onsite_conversion_messaging_user_depth_2_message_send

float

[en] User sends at least two messages in an ongoing conversation on Facebook's platform.

a_onsite_conversion_messaging_user_depth_3_message_send

float

[en] User sends at least three messages in an ongoing conversation on Facebook's platform.

a_onsite_conversion_messaging_user_depth_5_message_send

float

[en] User sends at least five messages in an ongoing conversation on Facebook's platform.

a_onsite_conversion_messaging_user_subscribed

float

[en] User subscribes to messages from a business on Facebook's platform.

a_onsite_conversion_messaging_welcome_message_view

float

[en] User views a welcome message in Facebook messaging.

a_onsite_conversion_other

float

[en] Other onsite conversions on Facebook's platform.

a_onsite_conversion_post_save

float

[en] User saves a post on Facebook's platform.

a_onsite_conversion_purchase

float

[en] User completes a purchase directly on Facebook's platform.

a_onsite_conversion_total_messaging_connection

float

[en] Total connections made via messaging on Facebook's platform.

a_onsite_conversion_view_content

float

[en] User views content directly on Facebook's platform.

a_onsite_web_add_to_cart

float

[en] User adds an item to their cart on Facebook's web interface.

a_onsite_web_app_add_to_cart

float

[en] User adds an item to their cart within Facebook's web app.

a_onsite_web_app_purchase

float

[en] User completes a purchase within Facebook's web app.

a_onsite_web_app_view_content

float

[en] User views content within Facebook's web app.

a_onsite_web_initiate_checkout

float

[en] User initiates the checkout process on Facebook's web platform.

a_onsite_web_lead

float

[en] Lead generated on Facebook's web platform.

a_onsite_web_purchase

float

[en] Purchase completed on Facebook's web platform.

a_onsite_web_view_content

float

[en] Content viewed on Facebook's web platform.

a_outbound_clicks_outbound_click

float

[en] User clicks a link that directs them off Facebook's platform.

a_page_engagement

float

[en] User engages with a Facebook page (e.g., likes, comments, shares).

a_photo_view

float

[en] User views a photo on Facebook's platform.

a_post

float

[en] User creates a post on Facebook's platform.

a_post_engagement

float

[en] User engages with a post (e.g., reacts, shares, comments) on Facebook's platform.

a_post_reaction

float

[en] User reacts to a post with like, love, etc., on Facebook's platform.

a_purchase

float

[en] User completes a purchase.

a_purchase_roas_omni_purchase

float

[en] Return on ad spend for purchases across multiple platforms.

a_rsvp

float

[en] User RSVPs to an event on Facebook's platform.

a_search

float

[en] User performs a search on Facebook's platform.

a_video_p100_watched_actions_video_view

float

[en] User watches 100% of a video on Facebook's platform.

a_video_p25_watched_actions_video_view

float

[en] User watches 25% of a video on Facebook's platform.

a_video_p50_watched_actions_video_view

float

[en] User watches 50% of a video on Facebook's platform.

a_video_p75_watched_actions_video_view

float

[en] User watches 75% of a video on Facebook's platform.

a_video_p95_watched_actions_video_view

float

[en] User watches 95% of a video on Facebook's platform.

a_video_view

float

[en] User views a video on Facebook's platform.

a_view_content

float

[en] User views content on Facebook's platform.

a_web_in_store_purchase

float

[en] Purchase made in-store but tracked online.

a_website_purchase_roas

float

[en] Return on ad spend for website purchases.

a_website_purchase_roas_offsite_conversion_fb_pixel_pur

float

[en] Return on ad spend for purchases via Facebook Pixel offsite.

a_app_use

float

[en] User uses an app.

a_games_plays

float

[en] User plays a game.

a_outbound_click

float

[en] User clicks an outbound link.

a_contact_total

float

[en] Total contact actions by user across all sources.

a_contact_website

float

[en] Contact action taken on a website.

a_contact_mobile_app

float

[en] Contact action within a mobile app.

a_contact_offline

float

[en] Contact action taken offline.

a_customize_product_total

float

[en] Total product customizations by user across all sources.

a_customize_product_website

float

[en] Product customized on a website.

a_customize_product_mobile_app

float

[en] Product customized in a mobile app.

a_customize_product_offline

float

[en] Product customization offline.

a_donate_total

float

[en] Total donations made by user across all sources.

a_donate_website

float

[en] Donation made on a website.

a_donate_on_facebook

float

[en] Donation made on Facebook's platform.

a_donate_mobile_app

float

[en] Donation made in a mobile app.

a_donate_offline

float

[en] Donation made offline.

a_find_location_total

float

[en] Total times user searched for a location across all sources.

a_find_location_website

float

[en] Location search on a website.

a_find_location_mobile_app

float

[en] User searches for a location within a mobile app.

a_find_location_offline

float

[en] User searches for a location through offline means.

a_schedule_total

float

[en] Total scheduling actions taken by the user across all platforms.

a_schedule_website

float

[en] User schedules an appointment or event through a website.

a_schedule_mobile_app

float

[en] User schedules an appointment or event within a mobile app.

a_schedule_offline

float

[en] User schedules an appointment or event through offline methods.

a_start_trial_total

float

[en] Total instances where the user initiates a trial period across all platforms.

a_start_trial_website

float

[en] User initiates a trial period through a website.

a_start_trial_mobile_app

float

[en] User initiates a trial period within a mobile app.

a_start_trial_offline

float

[en] User initiates a trial period through offline methods.

a_submit_application_total

float

[en] Total applications submitted by the user across all platforms.

a_submit_application_website

float

[en] User submits an application through a website.

a_submit_application_mobile_app

float

[en] User submits an application within a mobile app.

a_submit_application_offline

float

[en] User submits an application through offline methods.

a_submit_application_on_facebook

float

[en] User submits an application directly on Facebook's platform.

a_subscribe_total

float

[en] Total subscriptions initiated by the user across all platforms.

a_subscribe_website

float

[en] User subscribes to a service or content through a website.

a_subscribe_mobile_app

float

[en] User subscribes to a service or content within a mobile app.

a_subscribe_offline

float

[en] User subscribes to a service or content through offline methods.

a_recurring_subscription_payment_total

float

[en] Total recurring subscription payments made by the user across all platforms.

a_recurring_subscription_payment_website

float

[en] Recurring subscription payment made through a website.

a_recurring_subscription_payment_mobile_app

float

[en] Recurring subscription payment made within a mobile app.

a_recurring_subscription_payment_offline

float

[en] Recurring subscription payment made through offline methods.

a_cancel_subscription_total

float

[en] Total instances where the user cancels a subscription across all platforms.

a_cancel_subscription_website

float

[en] User cancels a subscription through a website.

a_cancel_subscription_mobile_app

float

[en] User cancels a subscription within a mobile app.

a_cancel_subscription_offline

float

[en] User cancels a subscription through offline methods.

a_ad_click_mobile_app

float

[en] User clicks on an advertisement within a mobile app.

a_ad_impression_mobile_app

float

[en] User views an advertisement within a mobile app.

a_offsite_conversion_custom_kdd_total

float

[en] Sum of all events in offsite_conversion.custom (calculated by kondado)

value_add_payment_info

float

[en] Total value from users adding payment information.

value_add_to_cart

float

[en] Total value from users adding items to their cart.

value_add_to_wishlist

float

[en] Total value from users adding items to their wishlist.

value_app_custom_event_fb_mobile_add_to_cart

float

[en] Total value from mobile app users adding items to their cart.

value_app_custom_event_fb_mobile_add_to_wishlist

float

[en] Total value from mobile app users adding items to their wishlist.

value_app_custom_event_fb_mobile_content_view

float

[en] Total value from mobile app users viewing content.

value_app_custom_event_fb_mobile_initiated_checkout

float

[en] Total value from mobile app users initiating the checkout process.

value_app_custom_event_fb_mobile_purchase

float

[en] Total value from purchases made within the mobile app.

value_app_custom_event_fb_mobile_search

float

[en] Total value from searches conducted within the mobile app.

value_app_custom_event_fb_mobile_spent_credits

float

[en] Total value from credits spent within the mobile app.

value_app_custom_event_other

float

[en] Total value from other custom events tracked within the app.

value_complete_registration

float

[en] Total value from users completing registration forms.

value_initiate_checkout

float

[en] Total value from users initiating the checkout process.

value_lead

float

[en] Total value from lead generation activities.

value_offline_conversion_purchase

float

[en] Total value from purchases recorded through offline conversion tracking.

value_offsite_conversion_fb_pixel_add_payment_info

float

[en] Total value from users adding payment information tracked by the Facebook Pixel.

value_offsite_conversion_fb_pixel_add_to_cart

float

[en] Total value from users adding items to their cart tracked by the Facebook Pixel.

value_offsite_conversion_fb_pixel_add_to_wishlist

float

[en] Total value from users adding items to their wishlist tracked by the Facebook Pixel.

value_offsite_conversion_fb_pixel_complete_registration

float

[en] Total value from users completing registration forms tracked by the Facebook Pixel.

value_offsite_conversion_fb_pixel_custom

float

[en] Total value from custom conversions tracked by the Facebook Pixel.

value_offsite_conversion_fb_pixel_initiate_checkout

float

[en] Total value from users initiating the checkout process tracked by the Facebook Pixel.

value_offsite_conversion_fb_pixel_lead

float

[en] Total value from lead generation activities tracked by the Facebook Pixel.

value_offsite_conversion_fb_pixel_purchase

float

[en] Total value from purchases tracked by the Facebook Pixel.

value_offsite_conversion_fb_pixel_search

float

[en] Total value from searches conducted on the website tracked by the Facebook Pixel.

value_offsite_conversion_fb_pixel_view_content

float

[en] Total value from content views tracked by the Facebook Pixel.

value_omni_add_to_cart

float

[en] Total value from users adding items to their cart across all platforms.

value_omni_add_to_wishlist

float

[en] Total value from users adding items to their wishlist across all platforms.

value_omni_complete_registration

float

[en] Total value from users completing registration forms across all platforms.

value_omni_custom

float

[en] Total value from custom actions across all platforms.

value_omni_initiated_checkout

float

[en] Total value from users initiating the checkout process across all platforms.

value_omni_purchase

float

[en] Total value from purchases across all platforms.

value_omni_search

float

[en] Total value from searches conducted across all platforms.

value_omni_view_content

float

[en] Total value from content views across all platforms.

value_onsite_app_add_to_cart

float

[en] Total value from users adding items to their cart within the app.

value_onsite_app_purchase

float

[en] Total value from purchases made within the app.

value_onsite_app_view_content

float

[en] Total value from content views within the app.

value_onsite_conversion_purchase

float

[en] Total value from purchases made on Facebook's platform.

value_onsite_web_add_to_cart

float

[en] Total value from users adding items to their cart on the website.

value_onsite_web_app_add_to_cart

float

[en] Total value from users adding items to their cart within the web app.

value_onsite_web_app_purchase

float

[en] Total value from purchases made within the web app.

value_onsite_web_app_view_content

float

[en] Total value from content views within the web app.

value_onsite_web_initiate_checkout

float

[en] Total value from users initiating the checkout process on the website.

value_onsite_web_lead

float

[en] Total value from lead generation activities on the website.

value_onsite_web_purchase

float

[en] Total value from purchases made on the website.

value_onsite_web_view_content

float

[en] Total value from content views on the website.

value_purchase

float

[en] Total value from all purchases.

value_search

float

[en] Total value from all searches conducted.

value_view_content

float

[en] Total value from all content views.

value_web_in_store_purchase

float

[en] Total value from in-store purchases recorded through web tracking.

value_offsite_conversion_custom_kdd_total

float

[en] Sum of all values in offsite_conversion.custom (calculated by kondado).

account_name

text

account_id

text

campaign_id

text

campaign_name

text

metric_date

date

actions__value

float

actions_1d_view

float

actions_7d_view

float

actions_28d_view

float

actions_1d_click

float

actions_7d_click

float

actions_28d_click

float

actions__action_type

text

account_name

text

account_id

text

campaign_id

text

campaign_name

text

metric_date

date

action_values_value

float

action_values_1d_view

float

action_values_7d_view

float

action_values_28d_view

float

action_values_1d_click

float

action_values_7d_click

float