| Campo |
Tipo |
|
|
metric_date
|
date
|
[en] Reference date for the metric in X Ads
|
|
account_id
|
text
|
[en] Twitter Ads account ID
|
|
account_name
|
text
|
[en] Twitter Ads Account Name
|
|
campaign_id
|
text
|
[en] Campaign ID
|
|
campaign_name
|
text
|
[en] Campaign name
|
|
lineitem_id
|
text
|
[en] Line Item ID
|
|
lineitem_name
|
text
|
[en] Line Item name
|
|
promoted_tt_id
|
text
|
[en] Promoted Tweet ID
|
|
tweet_id
|
text
|
[en] Tweet ID
|
|
funding_id
|
text
|
[en] Funding Instrument ID
|
|
funding_name
|
text
|
[en] Funding Instrument Name
|
|
time_period
|
timestamp
|
[en] Time Period
|
|
segment_name
|
text
|
[en] Segment Name
|
|
segment_value
|
text
|
[en] Segment Value
|
|
app_clicks
|
float
|
[en] app_clicks
|
|
billed_charge_local_micro
|
float
|
[en] Total spend
|
|
billed_engagements
|
float
|
[en] Total number of billed engagements
|
|
card_engagements
|
float
|
[en] Total number of card engagements
|
|
carousel_swipes
|
float
|
[en] Total swipes on Carousel images or videos
|
|
clicks
|
float
|
[en] Total number of clicks, including favorites and other engagements
|
|
conversion_custom_metric
|
float
|
[en] conversion_custom_metric
|
|
conversion_custom_order_quantity
|
float
|
[en] conversion_custom_order_quantity
|
|
conversion_custom_order_quantity_engagement
|
float
|
[en] conversion_custom_order_quantity_engagement
|
|
conversion_custom_order_quantity_view
|
float
|
[en] conversion_custom_order_quantity_view
|
|
conversion_custom_post_engagement
|
float
|
[en] conversion_custom_post_engagement
|
|
conversion_custom_post_view
|
float
|
[en] conversion_custom_post_view
|
|
conversion_custom_sale_amount
|
float
|
[en] conversion_custom_sale_amount
|
|
conversion_custom_sale_amount_engagement
|
float
|
[en] conversion_custom_sale_amount_engagement
|
|
conversion_custom_sale_amount_view
|
float
|
[en] conversion_custom_sale_amount_view
|
|
conversion_downloads_metric
|
float
|
[en] conversion_downloads_metric
|
|
conversion_downloads_order_quantity
|
float
|
[en] conversion_downloads_order_quantity
|
|
conversion_downloads_order_quantity_engagement
|
float
|
[en] conversion_downloads_order_quantity_engagement
|
|
conversion_downloads_order_quantity_view
|
float
|
[en] conversion_downloads_order_quantity_view
|
|
conversion_downloads_post_engagement
|
float
|
[en] conversion_downloads_post_engagement
|
|
conversion_downloads_post_view
|
float
|
[en] conversion_downloads_post_view
|
|
conversion_downloads_sale_amount
|
float
|
[en] conversion_downloads_sale_amount
|
|
conversion_downloads_sale_amount_engagement
|
float
|
[en] conversion_downloads_sale_amount_engagement
|
|
conversion_downloads_sale_amount_view
|
float
|
[en] conversion_downloads_sale_amount_view
|
|
conversion_purchases_assisted
|
float
|
[en] conversion_purchases_assisted
|
|
conversion_purchases_metric
|
float
|
[en] conversion_purchases_metric
|
|
conversion_purchases_order_quantity
|
float
|
[en] conversion_purchases_order_quantity
|
|
conversion_purchases_order_quantity_engagement
|
float
|
[en] conversion_purchases_order_quantity_engagement
|
|
conversion_purchases_order_quantity_view
|
float
|
[en] conversion_purchases_order_quantity_view
|
|
conversion_purchases_post_engagement
|
float
|
[en] conversion_purchases_post_engagement
|
|
conversion_purchases_post_view
|
float
|
[en] conversion_purchases_post_view
|
|
conversion_purchases_sale_amount
|
float
|
[en] conversion_purchases_sale_amount
|
|
conversion_purchases_sale_amount_engagement
|
float
|
[en] conversion_purchases_sale_amount_engagement
|
|
conversion_purchases_sale_amount_view
|
float
|
[en] conversion_purchases_sale_amount_view
|
|
conversion_sign_ups_assisted
|
float
|
[en] conversion_sign_ups_assisted
|
|
conversion_sign_ups_metric
|
float
|
[en] conversion_sign_ups_metric
|
|
conversion_sign_ups_order_quantity
|
float
|
[en] conversion_sign_ups_order_quantity
|
|
conversion_sign_ups_order_quantity_engagement
|
float
|
[en] conversion_sign_ups_order_quantity_engagement
|
|
conversion_sign_ups_order_quantity_view
|
float
|
[en] conversion_sign_ups_order_quantity_view
|
|
conversion_sign_ups_post_engagement
|
float
|
[en] conversion_sign_ups_post_engagement
|
|
conversion_sign_ups_post_view
|
float
|
[en] conversion_sign_ups_post_view
|
|
conversion_sign_ups_sale_amount
|
float
|
[en] conversion_sign_ups_sale_amount
|
|
conversion_sign_ups_sale_amount_engagement
|
float
|
[en] conversion_sign_ups_sale_amount_engagement
|
|
conversion_sign_ups_sale_amount_view
|
float
|
[en] conversion_sign_ups_sale_amount_view
|
|
conversion_site_visits_metric
|
float
|
[en] conversion_site_visits_metric
|
|
conversion_site_visits_order_quantity
|
float
|
[en] conversion_site_visits_order_quantity
|
|
conversion_site_visits_order_quantity_engagement
|
float
|
[en] conversion_site_visits_order_quantity_engagement
|
|
conversion_site_visits_order_quantity_view
|
float
|
[en] conversion_site_visits_order_quantity_view
|
|
conversion_site_visits_post_engagement
|
float
|
[en] conversion_site_visits_post_engagement
|
|
conversion_site_visits_post_view
|
float
|
[en] conversion_site_visits_post_view
|
|
conversion_site_visits_sale_amount
|
float
|
[en] conversion_site_visits_sale_amount
|
|
conversion_site_visits_sale_amount_engagement
|
float
|
[en] conversion_site_visits_sale_amount_engagement
|
|
conversion_site_visits_sale_amount_view
|
float
|
[en] conversion_site_visits_sale_amount_view
|
|
engagements
|
float
|
[en] Total number of engagements
|
|
follows
|
float
|
[en] Total number of follows
|
|
impressions
|
float
|
[en] Total number of impressions
|
|
likes
|
float
|
[en] Total number of likes
|
|
media_engagements
|
float
|
[en] Total number of clicks of media across Videos, Vines, GIFs, and Images.
|
|
media_views
|
float
|
[en] Total number of views (autoplay and click) of media across Videos, Vines, GIFs, and Images.
|
|
mobile_conversion_achievements_unlocked_assisted
|
float
|
[en] mobile_conversion_achievements_unlocked_assisted
|
|
mobile_conversion_achievements_unlocked_order_quantity
|
float
|
[en] mobile_conversion_achievements_unlocked_order_quantity
|
|
mobile_conversion_achievements_unlocked_post_engagement
|
float
|
[en] mobile_conversion_achievements_unlocked_post_engagement
|
|
mobile_conversion_achievements_unlocked_post_view
|
float
|
[en] mobile_conversion_achievements_unlocked_post_view
|
|
mobile_conversion_achievements_unlocked_sale_amount
|
float
|
[en] mobile_conversion_achievements_unlocked_sale_amount
|
|
mobile_conversion_add_to_carts_assisted
|
float
|
[en] mobile_conversion_add_to_carts_assisted
|
|
mobile_conversion_add_to_carts_order_quantity
|
float
|
[en] mobile_conversion_add_to_carts_order_quantity
|
|
mobile_conversion_add_to_carts_post_engagement
|
float
|
[en] mobile_conversion_add_to_carts_post_engagement
|
|
mobile_conversion_add_to_carts_post_view
|
float
|
[en] mobile_conversion_add_to_carts_post_view
|
|
mobile_conversion_add_to_carts_sale_amount
|
float
|
[en] mobile_conversion_add_to_carts_sale_amount
|
|
mobile_conversion_add_to_wishlists_assisted
|
float
|
[en] mobile_conversion_add_to_wishlists_assisted
|
|
mobile_conversion_add_to_wishlists_order_quantity
|
float
|
[en] mobile_conversion_add_to_wishlists_order_quantity
|
|
mobile_conversion_add_to_wishlists_post_engagement
|
float
|
[en] mobile_conversion_add_to_wishlists_post_engagement
|
|
mobile_conversion_add_to_wishlists_post_view
|
float
|
[en] mobile_conversion_add_to_wishlists_post_view
|
|
mobile_conversion_add_to_wishlists_sale_amount
|
float
|
[en] mobile_conversion_add_to_wishlists_sale_amount
|
|
mobile_conversion_checkouts_initiated_assisted
|
float
|
[en] mobile_conversion_checkouts_initiated_assisted
|
|
mobile_conversion_checkouts_initiated_order_quantity
|
float
|
[en] mobile_conversion_checkouts_initiated_order_quantity
|
|
mobile_conversion_checkouts_initiated_post_engagement
|
float
|
[en] mobile_conversion_checkouts_initiated_post_engagement
|
|
mobile_conversion_checkouts_initiated_post_view
|
float
|
[en] mobile_conversion_checkouts_initiated_post_view
|
|
mobile_conversion_checkouts_initiated_sale_amount
|
float
|
[en] mobile_conversion_checkouts_initiated_sale_amount
|
|
mobile_conversion_content_views_assisted
|
float
|
[en] mobile_conversion_content_views_assisted
|
|
mobile_conversion_content_views_order_quantity
|
float
|
[en] mobile_conversion_content_views_order_quantity
|
|
mobile_conversion_content_views_post_engagement
|
float
|
[en] mobile_conversion_content_views_post_engagement
|
|
mobile_conversion_content_views_post_view
|
float
|
[en] mobile_conversion_content_views_post_view
|
|
mobile_conversion_content_views_sale_amount
|
float
|
[en] mobile_conversion_content_views_sale_amount
|
|
mobile_conversion_downloads_order_quantity
|
float
|
[en] mobile_conversion_downloads_order_quantity
|
|
mobile_conversion_downloads_post_engagement
|
float
|
[en] mobile_conversion_downloads_post_engagement
|
|
mobile_conversion_downloads_post_view
|
float
|
[en] mobile_conversion_downloads_post_view
|
|
mobile_conversion_downloads_sale_amount
|
float
|
[en] mobile_conversion_downloads_sale_amount
|
|
mobile_conversion_installs_assisted
|
float
|
[en] mobile_conversion_installs_assisted
|
|
mobile_conversion_installs_order_quantity
|
float
|
[en] mobile_conversion_installs_order_quantity
|
|
mobile_conversion_installs_post_engagement
|
float
|
[en] mobile_conversion_installs_post_engagement
|
|
mobile_conversion_installs_post_view
|
float
|
[en] mobile_conversion_installs_post_view
|
|
mobile_conversion_installs_sale_amount
|
float
|
[en] mobile_conversion_installs_sale_amount
|
|
mobile_conversion_installs_skan
|
float
|
[en] mobile_conversion_installs_skan
|
|
mobile_conversion_invites_assisted
|
float
|
[en] mobile_conversion_invites_assisted
|
|
mobile_conversion_invites_order_quantity
|
float
|
[en] mobile_conversion_invites_order_quantity
|
|
mobile_conversion_invites_post_engagement
|
float
|
[en] mobile_conversion_invites_post_engagement
|
|
mobile_conversion_invites_post_view
|
float
|
[en] mobile_conversion_invites_post_view
|
|
mobile_conversion_invites_sale_amount
|
float
|
[en] mobile_conversion_invites_sale_amount
|
|
mobile_conversion_key_page_views_post_engagement
|
float
|
[en] mobile_conversion_key_page_views_post_engagement
|
|
mobile_conversion_key_page_views_post_view
|
float
|
[en] mobile_conversion_key_page_views_post_view
|
|
mobile_conversion_levels_achieved_assisted
|
float
|
[en] mobile_conversion_levels_achieved_assisted
|
|
mobile_conversion_levels_achieved_order_quantity
|
float
|
[en] mobile_conversion_levels_achieved_order_quantity
|
|
mobile_conversion_levels_achieved_post_engagement
|
float
|
[en] mobile_conversion_levels_achieved_post_engagement
|
|
mobile_conversion_levels_achieved_post_view
|
float
|
[en] mobile_conversion_levels_achieved_post_view
|
|
mobile_conversion_levels_achieved_sale_amount
|
float
|
[en] mobile_conversion_levels_achieved_sale_amount
|
|
mobile_conversion_lifetime_value_achievements_unlocked_metri
|
float
|
[en] mobile_conversion_lifetime_value_achievements_unlocked_metric
|
|
mobile_conversion_lifetime_value_achievements_unlocked_order
|
float
|
[en] mobile_conversion_lifetime_value_achievements_unlocked_order_quantity
|
|
mobile_conversion_lifetime_value_achievements_unlocked_sale_
|
float
|
[en] mobile_conversion_lifetime_value_achievements_unlocked_sale_amount
|
|
mobile_conversion_lifetime_value_add_to_carts_metric
|
float
|
[en] mobile_conversion_lifetime_value_add_to_carts_metric
|
|
mobile_conversion_lifetime_value_add_to_carts_order_quantity
|
float
|
[en] mobile_conversion_lifetime_value_add_to_carts_order_quantity
|
|
mobile_conversion_lifetime_value_add_to_carts_sale_amount
|
float
|
[en] mobile_conversion_lifetime_value_add_to_carts_sale_amount
|
|
mobile_conversion_lifetime_value_add_to_wishlists_metric
|
float
|
[en] mobile_conversion_lifetime_value_add_to_wishlists_metric
|
|
mobile_conversion_lifetime_value_add_to_wishlists_order_quan
|
float
|
[en] mobile_conversion_lifetime_value_add_to_wishlists_order_quantity
|
|
mobile_conversion_lifetime_value_add_to_wishlists_sale_amoun
|
float
|
[en] mobile_conversion_lifetime_value_add_to_wishlists_sale_amount
|
|
mobile_conversion_lifetime_value_checkouts_initiated_metric
|
float
|
[en] mobile_conversion_lifetime_value_checkouts_initiated_metric
|
|
mobile_conversion_lifetime_value_checkouts_initiated_order_q
|
float
|
[en] mobile_conversion_lifetime_value_checkouts_initiated_order_quantity
|
|
mobile_conversion_lifetime_value_checkouts_initiated_sale_am
|
float
|
[en] mobile_conversion_lifetime_value_checkouts_initiated_sale_amount
|
|
mobile_conversion_lifetime_value_invites_metric
|
float
|
[en] mobile_conversion_lifetime_value_invites_metric
|
|
mobile_conversion_lifetime_value_invites_order_quantity
|
float
|
[en] mobile_conversion_lifetime_value_invites_order_quantity
|
|
mobile_conversion_lifetime_value_invites_sale_amount
|
float
|
[en] mobile_conversion_lifetime_value_invites_sale_amount
|
|
mobile_conversion_lifetime_value_levels_achieved_metric
|
float
|
[en] mobile_conversion_lifetime_value_levels_achieved_metric
|
|
mobile_conversion_lifetime_value_levels_achieved_order_quant
|
float
|
[en] mobile_conversion_lifetime_value_levels_achieved_order_quantity
|
|
mobile_conversion_lifetime_value_levels_achieved_sale_amount
|
float
|
[en] mobile_conversion_lifetime_value_levels_achieved_sale_amount
|
|
mobile_conversion_lifetime_value_payment_info_additions_metr
|
float
|
[en] mobile_conversion_lifetime_value_payment_info_additions_metric
|
|
mobile_conversion_lifetime_value_payment_info_additions_orde
|
float
|
[en] mobile_conversion_lifetime_value_payment_info_additions_order_quantity
|
|
mobile_conversion_lifetime_value_payment_info_additions_sale
|
float
|
[en] mobile_conversion_lifetime_value_payment_info_additions_sale_amount
|
|
mobile_conversion_lifetime_value_purchases_metric
|
float
|
[en] mobile_conversion_lifetime_value_purchases_metric
|
|
mobile_conversion_lifetime_value_purchases_order_quantity
|
float
|
[en] mobile_conversion_lifetime_value_purchases_order_quantity
|
|
mobile_conversion_lifetime_value_purchases_sale_amount
|
float
|
[en] mobile_conversion_lifetime_value_purchases_sale_amount
|
|
mobile_conversion_lifetime_value_rates_metric
|
float
|
[en] mobile_conversion_lifetime_value_rates_metric
|
|
mobile_conversion_lifetime_value_rates_order_quantity
|
float
|
[en] mobile_conversion_lifetime_value_rates_order_quantity
|
|
mobile_conversion_lifetime_value_rates_sale_amount
|
float
|
[en] mobile_conversion_lifetime_value_rates_sale_amount
|
|
mobile_conversion_lifetime_value_reservations_metric
|
float
|
[en] mobile_conversion_lifetime_value_reservations_metric
|
|
mobile_conversion_lifetime_value_reservations_order_quantity
|
float
|
[en] mobile_conversion_lifetime_value_reservations_order_quantity
|
|
mobile_conversion_lifetime_value_reservations_sale_amount
|
float
|
[en] mobile_conversion_lifetime_value_reservations_sale_amount
|
|
mobile_conversion_lifetime_value_shares_metric
|
float
|
[en] mobile_conversion_lifetime_value_shares_metric
|
|
mobile_conversion_lifetime_value_shares_order_quantity
|
float
|
[en] mobile_conversion_lifetime_value_shares_order_quantity
|
|
mobile_conversion_lifetime_value_shares_sale_amount
|
float
|
[en] mobile_conversion_lifetime_value_shares_sale_amount
|
|
mobile_conversion_lifetime_value_sign_ups_metric
|
float
|
[en] mobile_conversion_lifetime_value_sign_ups_metric
|
|
mobile_conversion_lifetime_value_sign_ups_order_quantity
|
float
|
[en] mobile_conversion_lifetime_value_sign_ups_order_quantity
|
|
mobile_conversion_lifetime_value_sign_ups_sale_amount
|
float
|
[en] mobile_conversion_lifetime_value_sign_ups_sale_amount
|
|
mobile_conversion_lifetime_value_spent_credits_metric
|
float
|
[en] mobile_conversion_lifetime_value_spent_credits_metric
|
|
mobile_conversion_lifetime_value_spent_credits_order_quantit
|
float
|
[en] mobile_conversion_lifetime_value_spent_credits_order_quantity
|
|
mobile_conversion_lifetime_value_spent_credits_sale_amount
|
float
|
[en] mobile_conversion_lifetime_value_spent_credits_sale_amount
|
|
mobile_conversion_lifetime_value_tutorials_completed_metric
|
float
|
[en] mobile_conversion_lifetime_value_tutorials_completed_metric
|
|
mobile_conversion_lifetime_value_tutorials_completed_order_q
|
float
|
[en] mobile_conversion_lifetime_value_tutorials_completed_order_quantity
|
|
mobile_conversion_lifetime_value_tutorials_completed_sale_am
|
float
|
[en] mobile_conversion_lifetime_value_tutorials_completed_sale_amount
|
|
mobile_conversion_lifetime_value_updates_metric
|
float
|
[en] mobile_conversion_lifetime_value_updates_metric
|
|
mobile_conversion_lifetime_value_updates_order_quantity
|
float
|
[en] mobile_conversion_lifetime_value_updates_order_quantity
|
|
mobile_conversion_lifetime_value_updates_sale_amount
|
float
|
[en] mobile_conversion_lifetime_value_updates_sale_amount
|
|
mobile_conversion_logins_assisted
|
float
|
[en] mobile_conversion_logins_assisted
|
|
mobile_conversion_logins_order_quantity
|
float
|
[en] mobile_conversion_logins_order_quantity
|
|
mobile_conversion_logins_post_engagement
|
float
|
[en] mobile_conversion_logins_post_engagement
|
|
mobile_conversion_logins_post_view
|
float
|
[en] mobile_conversion_logins_post_view
|
|
mobile_conversion_logins_sale_amount
|
float
|
[en] mobile_conversion_logins_sale_amount
|
|
mobile_conversion_payment_info_additions_assisted
|
float
|
[en] mobile_conversion_payment_info_additions_assisted
|
|
mobile_conversion_payment_info_additions_order_quantity
|
float
|
[en] mobile_conversion_payment_info_additions_order_quantity
|
|
mobile_conversion_payment_info_additions_post_engagement
|
float
|
[en] mobile_conversion_payment_info_additions_post_engagement
|
|
mobile_conversion_payment_info_additions_post_view
|
float
|
[en] mobile_conversion_payment_info_additions_post_view
|
|
mobile_conversion_payment_info_additions_sale_amount
|
float
|
[en] mobile_conversion_payment_info_additions_sale_amount
|
|
mobile_conversion_purchases_assisted
|
float
|
[en] mobile_conversion_purchases_assisted
|
|
mobile_conversion_purchases_order_quantity
|
float
|
[en] mobile_conversion_purchases_order_quantity
|
|
mobile_conversion_purchases_post_engagement
|
float
|
[en] mobile_conversion_purchases_post_engagement
|
|
mobile_conversion_purchases_post_view
|
float
|
[en] mobile_conversion_purchases_post_view
|
|
mobile_conversion_purchases_sale_amount
|
float
|
[en] mobile_conversion_purchases_sale_amount
|
|
mobile_conversion_purchases_skan
|
float
|
[en] mobile_conversion_purchases_skan
|
|
mobile_conversion_rates_assisted
|
float
|
[en] mobile_conversion_rates_assisted
|
|
mobile_conversion_rates_order_quantity
|
float
|
[en] mobile_conversion_rates_order_quantity
|
|
mobile_conversion_rates_post_engagement
|
float
|
[en] mobile_conversion_rates_post_engagement
|
|
mobile_conversion_rates_post_view
|
float
|
[en] mobile_conversion_rates_post_view
|
|
mobile_conversion_rates_sale_amount
|
float
|
[en] mobile_conversion_rates_sale_amount
|
|
mobile_conversion_re_engages_assisted
|
float
|
[en] mobile_conversion_re_engages_assisted
|
|
mobile_conversion_re_engages_order_quantity
|
float
|
[en] mobile_conversion_re_engages_order_quantity
|
|
mobile_conversion_re_engages_post_engagement
|
float
|
[en] mobile_conversion_re_engages_post_engagement
|
|
mobile_conversion_re_engages_post_view
|
float
|
[en] mobile_conversion_re_engages_post_view
|
|
mobile_conversion_re_engages_sale_amount
|
float
|
[en] mobile_conversion_re_engages_sale_amount
|
|
mobile_conversion_reservations_assisted
|
float
|
[en] mobile_conversion_reservations_assisted
|
|
mobile_conversion_reservations_order_quantity
|
float
|
[en] mobile_conversion_reservations_order_quantity
|
|
mobile_conversion_reservations_post_engagement
|
float
|
[en] mobile_conversion_reservations_post_engagement
|
|
mobile_conversion_reservations_post_view
|
float
|
[en] mobile_conversion_reservations_post_view
|
|
mobile_conversion_reservations_sale_amount
|
float
|
[en] mobile_conversion_reservations_sale_amount
|
|
mobile_conversion_searches_assisted
|
float
|
[en] mobile_conversion_searches_assisted
|
|
mobile_conversion_searches_order_quantity
|
float
|
[en] mobile_conversion_searches_order_quantity
|
|
mobile_conversion_searches_post_engagement
|
float
|
[en] mobile_conversion_searches_post_engagement
|
|
mobile_conversion_searches_post_view
|
float
|
[en] mobile_conversion_searches_post_view
|
|
mobile_conversion_searches_sale_amount
|
float
|
[en] mobile_conversion_searches_sale_amount
|
|
mobile_conversion_shares_assisted
|
float
|
[en] mobile_conversion_shares_assisted
|
|
mobile_conversion_shares_order_quantity
|
float
|
[en] mobile_conversion_shares_order_quantity
|
|
mobile_conversion_shares_post_engagement
|
float
|
[en] mobile_conversion_shares_post_engagement
|
|
mobile_conversion_shares_post_view
|
float
|
[en] mobile_conversion_shares_post_view
|
|
mobile_conversion_shares_sale_amount
|
float
|
[en] mobile_conversion_shares_sale_amount
|
|
mobile_conversion_sign_ups_assisted
|
float
|
[en] mobile_conversion_sign_ups_assisted
|
|
mobile_conversion_sign_ups_order_quantity
|
float
|
[en] mobile_conversion_sign_ups_order_quantity
|
|
mobile_conversion_sign_ups_post_engagement
|
float
|
[en] mobile_conversion_sign_ups_post_engagement
|
|
mobile_conversion_sign_ups_post_view
|
float
|
[en] mobile_conversion_sign_ups_post_view
|
|
mobile_conversion_sign_ups_sale_amount
|
float
|
[en] mobile_conversion_sign_ups_sale_amount
|
|
mobile_conversion_site_visits_order_quantity
|
float
|
[en] mobile_conversion_site_visits_order_quantity
|
|
mobile_conversion_site_visits_post_engagement
|
float
|
[en] mobile_conversion_site_visits_post_engagement
|
|
mobile_conversion_site_visits_post_view
|
float
|
[en] mobile_conversion_site_visits_post_view
|
|
mobile_conversion_site_visits_sale_amount
|
float
|
[en] mobile_conversion_site_visits_sale_amount
|
|
mobile_conversion_spent_credits_assisted
|
float
|
[en] mobile_conversion_spent_credits_assisted
|
|
mobile_conversion_spent_credits_order_quantity
|
float
|
[en] mobile_conversion_spent_credits_order_quantity
|
|
mobile_conversion_spent_credits_post_engagement
|
float
|
[en] mobile_conversion_spent_credits_post_engagement
|
|
mobile_conversion_spent_credits_post_view
|
float
|
[en] mobile_conversion_spent_credits_post_view
|
|
mobile_conversion_spent_credits_sale_amount
|
float
|
[en] mobile_conversion_spent_credits_sale_amount
|
|
mobile_conversion_tutorials_completed_assisted
|
float
|
[en] mobile_conversion_tutorials_completed_assisted
|
|
mobile_conversion_tutorials_completed_order_quantity
|
float
|
[en] mobile_conversion_tutorials_completed_order_quantity
|
|
mobile_conversion_tutorials_completed_post_engagement
|
float
|
[en] mobile_conversion_tutorials_completed_post_engagement
|
|
mobile_conversion_tutorials_completed_post_view
|
float
|
[en] mobile_conversion_tutorials_completed_post_view
|
|
mobile_conversion_tutorials_completed_sale_amount
|
float
|
[en] mobile_conversion_tutorials_completed_sale_amount
|
|
mobile_conversion_updates_assisted
|
float
|
[en] mobile_conversion_updates_assisted
|
|
mobile_conversion_updates_order_quantity
|
float
|
[en] mobile_conversion_updates_order_quantity
|
|
mobile_conversion_updates_post_engagement
|
float
|
[en] mobile_conversion_updates_post_engagement
|
|
mobile_conversion_updates_post_view
|
float
|
[en] mobile_conversion_updates_post_view
|
|
mobile_conversion_updates_sale_amount
|
float
|
[en] mobile_conversion_updates_sale_amount
|
|
qualified_impressions
|
float
|
[en] qualified_impressions
|
|
replies
|
float
|
[en] Total number of replies
|
|
retweets
|
float
|
[en] Total number of retweets
|
|
url_clicks
|
float
|
[en] Total clicks on the link or Website Card in an ad, including earned.
|
|
video_15s_views
|
float
|
[en] Total number of views where at least 15 seconds of the video or for 95% of the total duration was viewed
|
|
video_3s100pct_views
|
float
|
[en] Total number of views where at least 3 seconds were played while 100% in view (legacy video_total_views)
|
|
video_6s_views
|
float
|
[en] Total number of views where at least 6 seconds of the video was viewed
|
|
video_content_starts
|
float
|
[en] Total number of video playback starts
|
|
video_cta_clicks
|
float
|
[en] Total clicks on the call to action
|
|
video_total_views
|
float
|
[en] Total number of video views
|
|
video_views_100
|
float
|
[en] Total number of views where at least 100% of the video was viewed.
|
|
video_views_25
|
float
|
[en] Total number of views where at least 25% of the video was viewed.
|
|
video_views_50
|
float
|
[en] Total number of views where at least 50% of the video was viewed.
|
|
video_views_75
|
float
|
[en] Total number of views where at least 75% of the video was viewed.
|
|
followers_cpm
|
float
|
[en] Cost per mille (CPM)
|
|
video_views
|
float
|
[en] Total Video Views
|
|
cost_per_1000_qualified_impressions
|
float
|
[en] Cost per mille (CPM)
|
|
derived_link_clicks
|
float
|
[en] Total Link Clicks
|
|
derived_media_views
|
float
|
[en] Total Media Views
|
|
qualified_impressions_impressions
|
float
|
[en] Total Impressions
|
|
derived_engagements
|
float
|
[en] Total Engagements
|
|
leads
|
float
|
[en] Total Leads
|
|
cplc
|
float
|
[en] Cost per Link Click
|
|
media_view_rate
|
float
|
[en] Media View Rate
|
|
derived_impressions
|
float
|
[en] Total Impressions
|
|
video_rate
|
float
|
[en] Video Rate
|
|
cpac
|
float
|
[en] Cost per App Click
|
|
leads_cpm
|
float
|
[en] Cost per mille (CPM)
|
|
video_views_impressions
|
float
|
[en] Total Impressions
|
|
derived_click_rate
|
float
|
[en] Click Rate
|
|
cost_per_view
|
float
|
[en] Cost Per View
|
|
cpi
|
float
|
[en] Cost per App Install
|
|
derived_app_clicks
|
float
|
[en] Total App Clicks
|
|
cpm
|
float
|
[en] Cost per mille (CPM)
|
|
follow_rate
|
float
|
[en] Follow Rate
|
|
cpa
|
float
|
[en] Cost per Conversion
|
|
derived_qualified_impressions
|
float
|
[en] Total Qualified Impressions
|
|
derived_engagement_rate
|
float
|
[en] Engagement Rate
|
|
derived_conversion
|
float
|
[en] Conversion
|
|
cpe
|
float
|
[en] Cost per engagement (CPE)
|
|
cpf
|
float
|
[en] Cost per Conversion
|
|
derived_conversion_rate
|
float
|
[en] Conversion Rate
|
|
lead_rate
|
float
|
[en] Lead Rate
|
|
followers
|
float
|
[en] Total Followers
|
|
cost_per_lead
|
float
|
[en] Cost Per Lead
|
|
qualified_impression_rate
|
float
|
[en] Qualified Impression Rate
|
