Criteo

Adicionando o conector

Requisitos

Permissões de administrador da conta de anúncios da Criteo

Instruções

Faça login em sua conta na Criteo
Caso ainda não tenha feito, crie sua organização
Vá para a página de perfil e, na parte inferior, em Products, selecione "Developer Portal"
No canto superior direito, selecione "Create a new app"
Dê um nome para o seu App, como "App Kondado" e, abaixo, clique em "Create app"
Em "Choose an authentication method" selecione "Client credentials"
Na próxima página (Service), selecione “C-Growth and Marketing Solutions”
Na seção de "Authorization", coloque a opção "Read" para todas as linhas e clique em "Activate App"
Na próxima página, navegue para a seção de "App credentials", clique em "Create new key" e salve o arquivo gerado em seu computador
Nesta mesma página, vá até o canto superior direito e clique em "Generate new URL"
Uma URL irá surgir na página, copie-a utilizando o botão à direita
Se você também possuir acesso de administrador à conta de anúncios do criteo, abra esta URL em uma nova Aba. Caso outra pessoa possua este acesso, envie a URL para ela
Quando a pessoa que receber a URL acessá-la, bastará rolar até o final da página, em "Portfolio access" selecionar as contas que deseja conceder acesso e depois clicar em "Approve"
Uma vez autorizado o acesso, faça login na Kondado, clique em CRIAR + > Conector > Criteo
No conector, em "Nome" dê um nome para o seu conector e, em "Client ID" e "Client Secret" cole os valores obtidos no txt do passo (8)
Atenção:
1. O client id gerado pode demorar até 15 minutos para ser ativado pela Criteo. Então, após salvar, aguarde este período para clicar em "TESTAR CONEXÃO" e começar a criar integrações
2. O teste de conexão apenas retornará sucesso se o app gerado estiver autorizado para ao mínimo 1 advertiser

Integrações

Índice

Estatísticas diárias de anúncios

Gráfico de relacionamento

Clique para ampliar

Estatísticas diárias de anúncios

Campo	Tipo
metric_date	date	[en] Date of the statistic
advertiserid	text	[en] ID of the advertiser
adset	text	[en] Name of the adset
adsetid	text	[en] ID of the adset
advertiser	text	[en] Name of the advertiser
advertisercost	float	[en] Total money spent on Criteo advertising
audience	float	[en] Potential users who could be served an ad
category	text	[en] Name of the category
categoryid	text	[en] ID of the category
clicks	float	[en] The number of clicks driven by your ads.
currency	text
device	text
displays	float	[en] The number of ad impressions served on publishers via Criteo.
exposedusers	float	[en] The number of users who have been served an ad
os	text	[en] Operational System
viewabledisplays	float	[en] The number of ads that have been viewed. A display is considered viewed if at least 50% of the ad appears on the screen for at least one second
visits	float	[en] The number of users on the target website or app for which at least one event occurred within the hour following a click
nonviewabledisplays	float	[en] The number of ads that did not meet the viewability criteria.
untrackabledisplays	float	[en] The number of displays not tracked (e.g. due to certain native banner environments).
qualifiedvisits	float	[en] Visitors with at least two events or one sale event within an hour of a click.
costpervisit	float	[en] Amount of money spent per visit.
bouncerate	float	[en] Proportion of website visitors who leave after viewing only one page.
potentialdisplays	float	[en] Total display opportunities (bid requests received).
overallcompetitionwin	float	[en] Displays / PotentialDisplays (the overall win rate).
salesclientattribution	float	[en] Number of conversions using your custom attribution data.
salesallclientattribution	float	[en] Number of conversions using your custom attribution, including both post-click and post-view if applicable.
salespc30d	float	[en] Number of conversions under a 30-day post-click window. A sale is attributed when the user clicks an ad and converts within 30 days.
salesallpc30d	float	[en] Number of conversions combining 30-day post-click and other attributions. Typically sums post-click and post-view or custom data, all constrained by a 30-day click window.
salespv24h	float	[en] Number of conversions under a 24-hour post-view window. A sale is attributed when the user sees an ad and converts within 24 hours.
salesallpv24h	float	[en] Number of conversions combining 24-hour post-view and other attributions. Typically sums post-click and post-view or custom data, constrained by a 24-hour view window.
salespc30dpv24h	float	[en] Number of conversions combining post-click (30 days) and post-view (24 hours) windows.
salesallpc30dpv24h	float	[en] Number of conversions combining post-click (30 days) and post-view (24 hours), including custom data if applicable.
salespc1d	float	[en] Number of conversions under a 1-day post-click window. A sale is attributed if the user clicks and converts within 1 day. (Data not available before Jan 1, 2020.)
salesallpc1d	float	[en] Number of conversions combining a 1-day post-click window with other attributions. (Data not available before Jan 1, 2020.)
salespc7d	float	[en] Number of conversions under a 7-day post-click window. A sale is attributed if the user clicks and converts within 7 days. (Data not available before Jan 1, 2020.)
salesallpc7d	float	[en] Number of conversions combining a 7-day post-click window with other attributions. (Data not available before Jan 1, 2020.)
revenuegeneratedclientattribution	float	[en] Total revenue (online) using your custom attribution data.
revenuegeneratedallclientattribution	float	[en] Total revenue (online) using your custom attribution, including both post-click and post-view if applicable.
revenuegeneratedpc30d	float	[en] Total revenue (online) under a 30-day post-click window.
revenuegeneratedallpc30d	float	[en] Total revenue (online) combining 30-day post-click with other attributions.
revenuegeneratedpv24h	float	[en] Total revenue (online) under a 24-hour post-view window.
revenuegeneratedallpv24h	float	[en] Total revenue (online) combining 24-hour post-view with other attributions.
revenuegeneratedpc30dpv24h	float	[en] Total revenue (online) combining post-click (30 days) and post-view (24 hours).
revenuegeneratedallpc30dpv24h	float	[en] Total revenue (online) combining post-click (30 days) and post-view (24 hours) attributions, plus any custom data if applicable.
revenuegeneratedpc1d	float	[en] Total revenue (online) under a 1-day post-click window. (Not available before Jan 1, 2020.)
revenuegeneratedallpc1d	float	[en] Total revenue (online) combining a 1-day post-click window with other attributions. (Not available before Jan 1, 2020.)
revenuegeneratedpc7d	float	[en] Total revenue (online) under a 7-day post-click window. (Not available before Jan 1, 2020.)
revenuegeneratedallpc7d	float	[en] Total revenue (online) combining a 7-day post-click window with other attributions. (Not available before Jan 1, 2020.)
reach	float	[en] Share of potential users who have been served an ad.
averagecartclientattribution	float	[en] Average revenue per conversion using your custom attribution data.
averagecartallclientattribution	float	[en] Average revenue per conversion with custom attribution, including both post-click and post-view.
averagecartpc30d	float	[en] Average revenue per conversion under a 30-day post-click window.
averagecartallpc30d	float	[en] Average revenue per conversion combining a 30-day post-click window with other attributions.
averagecartpv24h	float	[en] Average revenue per conversion under a 24-hour post-view window.
averagecartallpv24h	float	[en] Average revenue per conversion combining a 24-hour post-view window with other attributions.
averagecartpc30dpv24h	float	[en] Average revenue per conversion combining post-click (30 days) and post-view (24 hours).
averagecartallpc30dpv24h	float	[en] Average revenue per conversion combining post-click (30 days) and post-view (24 hours) plus any custom data if applicable.
averagecartpc1d	float	[en] Average revenue per conversion under a 1-day post-click window. (Not available before Jan 1, 2020.)
averagecartallpc1d	float	[en] Average revenue per conversion combining a 1-day post-click window with other attributions. (Not available before Jan 1, 2020.)
averagecartpc7d	float	[en] Average revenue per conversion under a 7-day post-click window. (Not available before Jan 1, 2020.)
averagecartallpc7d	float	[en] Average revenue per conversion combining a 7-day post-click window with other attributions. (Not available before Jan 1, 2020.)
clickthroughrate	float	[en] Percentage of users who clicked after being served an ad.
conversionrateclientattribution	float	[en] Percentage of clicks that converted, using your custom attribution data.
conversionrateallclientattribution	float	[en] Percentage of clicks that converted, combining custom data for post-click and post-view if applicable.
conversionratepc30d	float	[en] Percentage of clicks that converted within a 30-day post-click window.
conversionrateallpc30d	float	[en] Percentage of clicks that converted within a 30-day post-click window, possibly including other attributions.
conversionratepv24h	float	[en] Percentage of ad views that converted within a 24-hour post-view window.
conversionrateallpv24h	float	[en] Percentage of views that converted within a 24-hour post-view window, possibly including other attributions.
conversionratepc30dpv24h	float	[en] Combined conversion rate from 30-day post-click and 24-hour post-view windows.
conversionrateallpc30dpv24h	float	[en] Combined conversion rate for post-click (30 days) and post-view (24 hours), plus any custom data if applicable.
conversionratepc1d	float	[en] Percentage of clicks that converted within a 1-day post-click window. (Not available before Jan 1, 2020.)
conversionrateallpc1d	float	[en] Percentage of clicks that converted within a 1-day post-click window, possibly with additional attributions. (Not available before Jan 1, 2020.)
conversionratepc7d	float	[en] Percentage of clicks that converted within a 7-day post-click window. (Not available before Jan 1, 2020.)
conversionrateallpc7d	float	[en] Percentage of clicks that converted within a 7-day post-click window, possibly with additional attributions. (Not available before Jan 1, 2020.)
ecosclientattribution	float	[en] Advertising cost per conversion using your custom attribution data.
ecosallclientattribution	float	[en] Advertising cost per conversion with custom attribution, possibly including post-click and post-view.
ecospc30d	float	[en] Advertising cost per conversion under a 30-day post-click window.
ecosallpc30d	float	[en] Advertising cost per conversion combining a 30-day post-click window with other attributions.
ecospv24h	float	[en] Advertising cost per conversion under a 24-hour post-view window.
ecosallpv24h	float	[en] Advertising cost per conversion combining a 24-hour post-view window with other attributions.
ecospc30dpv24h	float	[en] Advertising cost per conversion combining 30-day post-click and 24-hour post-view windows.
ecosallpc30dpv24h	float	[en] Advertising cost per conversion combining 30-day post-click and 24-hour post-view, plus custom data if applicable.
ecospc1d	float	[en] Advertising cost per conversion under a 1-day post-click window. (Not available before Jan 1, 2020.)
ecosallpc1d	float	[en] Advertising cost per conversion combining a 1-day post-click window with other attributions. (Not available before Jan 1, 2020.)
ecospc7d	float	[en] Advertising cost per conversion under a 7-day post-click window. (Not available before Jan 1, 2020.)
ecosallpc7d	float	[en] Advertising cost per conversion combining a 7-day post-click window with other attributions. (Not available before Jan 1, 2020.)
costperorderclientattribution	float	[en] Total cost divided by orders, using your custom attribution data.
costperorderallclientattribution	float	[en] Total cost divided by orders, using custom attribution for post-click and post-view if applicable.
costperorderpc30d	float	[en] Cost per order under a 30-day post-click window.
costperorderallpc30d	float	[en] Cost per order combining a 30-day post-click window with other attributions.
costperorderpv24h	float	[en] Cost per order under a 24-hour post-view window.
costperorderallpv24h	float	[en] Cost per order combining a 24-hour post-view window with other attributions.
costperorderpc30dpv24h	float	[en] Cost per order combining post-click (30 days) and post-view (24 hours) attributions.
costperorderallpc30dpv24h	float	[en] Cost per order combining post-click (30 days) and post-view (24 hours), plus custom data if applicable.
costperorderpc1d	float	[en] Cost per order under a 1-day post-click window. (Not available before Jan 1, 2020.)
costperorderallpc1d	float	[en] Cost per order combining a 1-day post-click window with other attributions. (Not available before Jan 1, 2020.)
costperorderpc7d	float	[en] Cost per order under a 7-day post-click window. (Not available before Jan 1, 2020.)
costperorderallpc7d	float	[en] Cost per order combining a 7-day post-click window with other attributions. (Not available before Jan 1, 2020.)
cpc	float	[en] Cost per click.
ecpm	float	[en] Cost per 1000 impressions.
roasclientattribution	float	[en] Return on ad spend (revenue / cost) using your custom attribution data.
roasallclientattribution	float	[en] Return on ad spend including custom attribution for both post-click and post-view.
roaspc30d	float	[en] ROAS under a 30-day post-click window (revenue / cost for clicks converting within 30 days).
roasallpc30d	float	[en] ROAS combining 30-day post-click with other attributions.
roaspv24h	float	[en] ROAS under a 24-hour post-view window (revenue / cost for views converting within 24 hours).
roasallpv24h	float	[en] ROAS combining 24-hour post-view with other attributions.
roaspc30dpv24h	float	[en] ROAS combining post-click (30 days) and post-view (24 hours).
roasallpc30dpv24h	float	[en] ROAS combining post-click (30 days) and post-view (24 hours), plus custom data if applicable.
roaspc1d	float	[en] ROAS with a 1-day post-click window. (Not available before Jan 1, 2020.)
roasallpc1d	float	[en] ROAS combining a 1-day post-click window with other attributions. (Not available before Jan 1, 2020.)
roaspc7d	float	[en] ROAS with a 7-day post-click window. (Not available before Jan 1, 2020.)
roasallpc7d	float	[en] ROAS combining a 7-day post-click window with other attributions. (Not available before Jan 1, 2020.)
advertiservalue	float	[en] The revenue generated by each product, considering margin (if provided).
advertiserallvalue	float	[en] The total advertiser value, possibly including both post-click and post-view margin-based data.
costofadvertiservalue	float	[en] The ratio (advertiser value / cost), expressed as a percentage.
costofadvertiservalueall	float	[en] Same ratio (advertiser value / cost), including all attributions.
postinstallsales	float	[en] Number of completed events after an app install.
appinstalls	float	[en] Number of app installations.
postinstallconversionrate	float	[en] Percentage of clicks that lead to post-install sales.
postinstallcostofsale	float	[en] Cost of sale for app-install-driven conversions.
postinstallordervalue	float	[en] Amount of money generated by sales after an app install.
costperinstall	float	[en] Ad cost per app install.
installrate	float	[en] Percentage of clicks that resulted in an app install.
postinstallcostperorder	float	[en] Cost per order for post-install sales.
postinstallroas	float	[en] Return on ad spend for conversions after an app install.
omnichannelroasclientattribution	float	[en] ROAS (online + offline) using your custom attribution data.
omnichannelroaspc30d	float	[en] ROAS (online + offline) under a 30-day post-click window.
omnichannelroasallpc30d	float	[en] ROAS combining a 30-day post-click window with additional or custom data (online + offline).
omnichannelroaspv24h	float	[en] ROAS (online + offline) under a 24-hour post-view window.
omnichannelroasallpv24h	float	[en] ROAS combining a 24-hour post-view window with additional or custom data (online + offline).
omnichannelrevenueclientattribution	float	[en] Revenue (online + offline) using your custom attribution data.
omnichannelrevenuepc30d	float	[en] Revenue (online + offline) under a 30-day post-click window.
omnichannelrevenueallpc30d	float	[en] Revenue combining a 30-day post-click window with additional or custom data (online + offline).
omnichannelrevenuepv24h	float	[en] Revenue (online + offline) under a 24-hour post-view window.
omnichannelrevenueallpv24h	float	[en] Revenue combining a 24-hour post-view window with additional or custom data (online + offline).
omnichannelsalesclientattribution	float	[en] Number of transactions (online + offline) using your custom attribution data.
omnichannelsalespc30d	float	[en] Transactions (online + offline) under a 30-day post-click window.
omnichannelsalesallpc30d	float	[en] Transactions combining a 30-day post-click window with additional or custom data (online + offline).
omnichannelsalespv24h	float	[en] Transactions (online + offline) under a 24-hour post-view window.
omnichannelsalesallpv24h	float	[en] Transactions combining a 24-hour post-view window with additional or custom data (online + offline).
roasofflinepc30d	float	[en] ROAS for offline revenue and cost. A sale is attributed when your customer sees an offline ad and converts within 30 days.
roasofflinepv24h	float	[en] ROAS for offline revenue and cost under a 24-hour post-view window. A sale is attributed when your customer sees an offline ad and converts within 24 hours.
salesofflinepc30d	float	[en] Offline transactions under a 30-day post-click window. A sale is attributed when your customer sees an ad offline and converts within 30 days.
salesofflinepv24h	float	[en] Offline transactions under a 24-hour post-view window. A sale is attributed when your customer sees an ad offline and converts within 24 hours.
revenuegeneratedofflinepc30d	float	[en] Offline revenue under a 30-day post-click window. A sale is attributed when your customer sees an ad offline and converts within 30 days.
revenuegeneratedofflinepv24h	float	[en] Offline revenue under a 24-hour post-view window. A sale is attributed when your customer sees an ad offline and converts within 24 hours.

Notas

Descrição dos campos

A descrição dos campos foi parcialmente gerada com o auxílio de inteligência artificial, com base na documentação da Criteo